2 Weeks to Make $1,000,000—Here’s the Plan

Ecommerce Playbook: Numbers, Struggles & Growth

We’re attempting something BIG. Over the next two weeks, our VP of Ecommerce Strategy, Luke Austin, is taking on a real-time challenge to generate an additional $1,000,000 in revenue profitably for one of our clients.

Every day, we’ll document the actions, strategy shifts, wins, and losses required to hit this massive goal. No fluff. No filters. Just real execution and behind-the-scenes access to how we actually grow brands at scale.

What You’ll Learn:

• How to structure a revenue forecast and daily targets

• The role of marketing calendars in driving growth

• How to adapt when you're behind goal

• How to identify and act on real-time performance insights

• Creative strategy, promo timing, and media spend adjustments that drive results

• What it actually takes to scale revenue profitably in 2025

Subscribe and turn on notifications to follow the challenge day by day.

Show Notes:

• Explore the PROPHIT System: prophitsystem.com

• Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

• Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC.

• The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.

• Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.