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2024 Was About Surviving – 2025 Is About Winning
Manage episode 464038447 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive in a tough market. But 2025? It’s time to WIN.
In this episode, we break down the strategy behind breaking the model—moving beyond predictable growth and pushing into new frontiers of scale. Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, shares insights from real brands that are outpacing their forecasts by leveraging high-impact marketing initiatives, influencer collaborations, and product launches.
If you’re ready to stop playing defense and start scaling aggressively, this episode is for you.
Want help implementing this strategy? Visit commonthreadco.com and smash that “Hire Us” button.
Show Notes:
- Check out Motion’s Creative Trends 2025: motionapp.com/creative-trends
- Get our Prophit System: prophitsystem.com
- The Ecommerce Playbook mailbag is open — email us at [email protected]
314 episodes
Share
Manage episode 464038447 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive in a tough market. But 2025? It’s time to WIN.
In this episode, we break down the strategy behind breaking the model—moving beyond predictable growth and pushing into new frontiers of scale. Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, shares insights from real brands that are outpacing their forecasts by leveraging high-impact marketing initiatives, influencer collaborations, and product launches.
If you’re ready to stop playing defense and start scaling aggressively, this episode is for you.
Want help implementing this strategy? Visit commonthreadco.com and smash that “Hire Us” button.
Show Notes:
- Check out Motion’s Creative Trends 2025: motionapp.com/creative-trends
- Get our Prophit System: prophitsystem.com
- The Ecommerce Playbook mailbag is open — email us at [email protected]
314 episodes
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Similar to Ecommerce Playbook: Numbers, Struggles & Growth
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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continue reading
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…
continue reading
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continue reading
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