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Maximizing Black Friday Sales: Data-Driven Discounting Strategies
Manage episode 442092648 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they break down the key data from our Black Friday/Cyber Monday offer database.
We’ll discuss the rising discount rates, creative offer strategies, and how macroeconomic trends are shaping this year’s ecommerce landscape. Whether you're a brand looking to get creative with your discounts or trying to stay ahead of the competition, this episode is packed with actionable insights to help you win this holiday season.
Key Points:
Data driven discounting strategies for Black Friday
Insights from over 2,000 ecommerce brand offers
How to structure your Black Friday offers to stand out
The impact of inflation and deflation on pricing and discounts
Creative tactics beyond sitewide discounts
Get ready to maximize your Black Friday sales and make data work for you this holiday season!
Show Notes:
- Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital
- Get the BFCM Database Now: https://commonthreadco.com/products/black-friday-offer-database
316 episodes
Share
Manage episode 442092648 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they break down the key data from our Black Friday/Cyber Monday offer database.
We’ll discuss the rising discount rates, creative offer strategies, and how macroeconomic trends are shaping this year’s ecommerce landscape. Whether you're a brand looking to get creative with your discounts or trying to stay ahead of the competition, this episode is packed with actionable insights to help you win this holiday season.
Key Points:
Data driven discounting strategies for Black Friday
Insights from over 2,000 ecommerce brand offers
How to structure your Black Friday offers to stand out
The impact of inflation and deflation on pricing and discounts
Creative tactics beyond sitewide discounts
Get ready to maximize your Black Friday sales and make data work for you this holiday season!
Show Notes:
- Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital
- Get the BFCM Database Now: https://commonthreadco.com/products/black-friday-offer-database
316 episodes
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Similar to Ecommerce Playbook: Numbers, Struggles & Growth
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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