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YouTube Ads: The Underestimated Channel Driving Real Growth Right Now
Manage episode 474956317 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you overlooking YouTube ads in your marketing strategy? On today’s podcast, we’re breaking down why most brands are significantly underestimating YouTube and how it’s quietly becoming the hidden gem driving real, profitable growth for smart advertisers.
Joined by Rachel Kwon (Head of Paid Search) and Tony Chopp (VP of Paid Media) from Common Thread Collective, we dive into:
Why YouTube ads are misunderstood and undervalued by most brands
Key insights from recent incrementality studies that reveal YouTube’s true potential
Practical strategies for integrating YouTube ads effectively into your current marketing mix
A step-by-step approach for testing and scaling your YouTube investment
If you’re serious about unlocking your next level of profitable growth, you can’t afford to ignore YouTube any longer.
Show Notes:
- Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20.
- Explore the PROPHIT System: prophitsystem.com
- The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
314 episodes
Share
Manage episode 474956317 series 1095397
Content provided by The Ecommerce Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ecommerce Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you overlooking YouTube ads in your marketing strategy? On today’s podcast, we’re breaking down why most brands are significantly underestimating YouTube and how it’s quietly becoming the hidden gem driving real, profitable growth for smart advertisers.
Joined by Rachel Kwon (Head of Paid Search) and Tony Chopp (VP of Paid Media) from Common Thread Collective, we dive into:
Why YouTube ads are misunderstood and undervalued by most brands
Key insights from recent incrementality studies that reveal YouTube’s true potential
Practical strategies for integrating YouTube ads effectively into your current marketing mix
A step-by-step approach for testing and scaling your YouTube investment
If you’re serious about unlocking your next level of profitable growth, you can’t afford to ignore YouTube any longer.
Show Notes:
- Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20.
- Explore the PROPHIT System: prophitsystem.com
- The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
314 episodes
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Similar to Ecommerce Playbook: Numbers, Struggles & Growth
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
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Go offline with the Player FM app!
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