Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by The Hammersley Brothers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Hammersley Brothers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Ecommerce: Why Your Ads Stop Scaling — And What to Do About It
Manage episode 496204006 series 2629219
Content provided by The Hammersley Brothers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Hammersley Brothers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Your Meta and Google ads worked… until they didn’t. In this episode, Mark and Ian Hammersley unpack the real reasons your ads hit a ceiling—and what to change to scale again without burning cash. You’ll learn:
- How to know if it’s your ads or your website blocking scale,
- Why ROAS can be misleading (and dangerous),
- How agencies accidentally sabotage your growth,
- The right revenue per visitor benchmarks,
- How to fix campaign structure, frequency, and creative flow,
•Includes proven scaling tactics from $10M+ ecommerce brands.
•Watch before you increase your ad spend again.
Plus, join our free workshop tomorrow for a deeper dive and live Q&A: https://book.hammersleybrothers.com/hb-what-to-fix/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
123 episodes
Share
Manage episode 496204006 series 2629219
Content provided by The Hammersley Brothers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Hammersley Brothers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Your Meta and Google ads worked… until they didn’t. In this episode, Mark and Ian Hammersley unpack the real reasons your ads hit a ceiling—and what to change to scale again without burning cash. You’ll learn:
- How to know if it’s your ads or your website blocking scale,
- Why ROAS can be misleading (and dangerous),
- How agencies accidentally sabotage your growth,
- The right revenue per visitor benchmarks,
- How to fix campaign structure, frequency, and creative flow,
•Includes proven scaling tactics from $10M+ ecommerce brands.
•Watch before you increase your ad spend again.
Plus, join our free workshop tomorrow for a deeper dive and live Q&A: https://book.hammersleybrothers.com/hb-what-to-fix/
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
123 episodes
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Similar to Ecommerce: The Hammersley Brothers Ecommerce Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
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