E24 - How to Make Your Site More Competitive, with Nicholette Ross

EDO Breakthrough

It’s not just about workforce and utilities… Companies want to know your community is ready for them, too.

Drawing from her site selection experience in the U.S. and Europe, Nicholette Ross shares why it’s critical to align with local stakeholders earlier than most economic developers expect, especially when public input and cultural fit can make or break a project. She also explains how being honest about a site’s limitations can make your community more competitive.

Key Takeaways:

• What to do when your site isn’t “perfect” (and how to stay in the running anyway)
• How to strengthen your RFI submissions without overinvesting in low-likelihood projects
• What future-focused communities are doing now to stay competitive with energy infrastructure and employer partnerships

About the Guest:

Nicholette Ross is the Managing Consultant for Global Location Strategies. She advises companies on making informed location strategy decisions that drive growth and success. She also manages our Europe office and oversees international business development initiatives. You can connect with her on LinkedIn (linkedin.com/in/nicholetteross).

The EDO Breakthrough podcast is brought to you by PPR Strategies. PPR Strategies is a strategic consulting firm working specifically with EDOs and other place-based organizations. We share the unique stories of communities through communications, strategic planning, marketing, media relations, and more.

Visit us at pprstrategies.com/edobreakthrough to learn more and to submit a question for a future episode.

Produced and edited by SpeakEasy Productions.