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What happens when your company culture embodies your mission?
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What happens when an agency's mission to "move people" meets a passionate commitment to gender diversity? Magic—and measurable success.
Dave Smith, CEO, and Stephanie Miller, President of Penna Powers, join WLI's Pat Jones to reveal how their 40-year-old communications firm has thrived by embracing women's leadership. With 64% of their staff being women, they've created a culture where diverse perspectives aren't just welcomed—they're essential to their success.
The conversation takes us behind the scenes of memorable campaigns like the "Knights of Scamalot" fighting consumer fraud and the transportation initiative during the 2002 Winter Olympics. But the most compelling stories emerge when discussing their internal culture. Dave speaks candidly about how women bring "grit" to challenging situations—even chasing down bike thieves in high heels!—while Stephanie shares how psychological safety empowers team members to voice their concerns and ambitions.
Their discussion illuminates the practical benefits of gender diversity: better communication with female consumers (who influence 85% of purchasing decisions), improved employee retention through flexible policies, and the invaluable perspective diversity brings to creative work. Dave's natural allyship of women shines throughout, demonstrating how men can effectively champion female colleagues.
Whether you're leading a team, building a business, or simply interested in creating more inclusive workplaces, this conversation offers tangible examples of how embracing gender diversity creates better outcomes for everyone. Listen now to discover how aligning your values with your mission can transform both your workplace culture and your impact on the community.
www.wliut.com
@utwomenleaders
Chapters
1. Introduction to Penna Powers Leadership (00:00:00)
2. Building a Mission to Move People (00:08:35)
3. Creating Campaigns that Transform Communities (00:15:41)
4. The Value of Gender Diversity in Business (00:24:22)
5. Allyship and Supporting Women Leaders (00:31:13)
6. Empowering Women in the Workplace (00:38:13)
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