173. From Outrage to Understanding: My Unexpected Conversation with Mary Ruth Boehmer

Elevating Motherhood

Mary Ruth Organics collaborated with the brand Liquid Death in a temporary collaboration for their nighttime formula. They released the "ad" on social media that included chainsawing clowns (murder) and dark imagery and messaging that really rocked the online space. The collaboration seemed to make zero sense for those of us who have been users of Mary Ruth's high quality vitamins and products for years.

There was outrage--including from me. I left an unbecoming comment on MRO's IG post, I cancelled my subscription to their products, I shared it with friends and followers. And once I had done all of those things, I should have felt some sort of peace, right? Wasn't that the "right" thing to do? Wasn't this me aligning my actions and values? It sure didn't feel like it...

I couldn't get rid of this nagging feeling that perhaps Mary Ruth Organics wasn't familiar with just how dark Liquid Death's advertising tactics can get (ever heard of their "soul contract?") So I decided to message the MRO's IG page and ask if they knew about it and get curious about how this collaboration came to be. You know who answered? Mary Ruth herself. THE Mary Ruth of Mary Ruth Organics. She messaged me back and asked if we could talk. I said yes. She called me, we chatted, and at the end of the conversations I can confidently say hearts and minds were changed--especially mine.

This episode is about the unfolding and understanding that took place after that conversation. It also explains why--despite the online outrage over a collaboration (that has ended, by the way)--I'm going to continue to buy and use Mary Ruth Organics products.

Disclaimer: at the the time of this recording, I am not an affiliate for or have any sort of business relationship with Mary Ruth Organics. This is simply my opinion & personal story about a "hot topic" among the mom community.