Demystifying DMARC and BIMI: The (Plain English!) Guide to Defending Your Domains

Email After Hours: The Podcast for Email Senders

#Tech #Careers #Business #Marketing #Jessica Delahunt #Email Marketing #Sender Score Powered By Validity #Email Campaigns #Email Metrics #Increase Inbox Placement #Email Deliverability

24:35

It’s the very first episode of The Big Pitch with Jimmy Carr and our first guest is Phil Wang! And Phil’s subgenre is…This Place is Evil. We’re talking psychological torture, we’re talking gory death scenes, we’re talking Lorraine Kelly?! The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Listen on all podcast platforms and watch on the Netflix Is A Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Samantha Coughlan Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Hole…

about a year ago 26:48

MP3•Episode home

Let’s face it: DMARC and email authentication can get super technical—and sometimes feel like alphabet soup.

That’s why we’re spending 25 minutes popping the hood on DMARC (Domain-based Message Authentication, Reporting, and Conformance) and BIMI (Brand Indicators for Message Identification).

Our expert guest this week is Florian Vierke, Senior Manager of Deliverability Services at Mapp Digital. He joins Guy and Danielle to highlight the importance of trust in email, provide valuable insights into DMARC and BIMI, and talk about how these protocols keep the bad guys out.

If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify
Hit like and subscribe on YouTube

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:

61 episodes

Demystifying DMARC and BIMI: The (Plain English!) Guide to Defending Your Domains

Email After Hours: The Podcast for Email Senders

published about a year ago

MP3•Episode home

Let’s face it: DMARC and email authentication can get super technical—and sometimes feel like alphabet soup.

That’s why we’re spending 25 minutes popping the hood on DMARC (Domain-based Message Authentication, Reporting, and Conformance) and BIMI (Brand Indicators for Message Identification).

If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify
Hit like and subscribe on YouTube

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Check out our three most downloaded episodes:

61 episodes

#Tech #Careers #Business #Marketing #Jessica Delahunt #Email Marketing #Sender Score Powered By Validity #Email Campaigns #Email Metrics #Increase Inbox Placement #Email Deliverability

All episodes

Email After Hours: The Podcast for Email Senders

1
When Email Goes Wrong: The Email Fail that Nearly Tanked a Brand—Then Made it a Fortune with Johanna Morlock-Abbasi 20:42

2 days ago20:42

20:42

I’m sorry… WHAT happened?? 🤯 Email expert Johanna Morlock-Abbasi returns to Email After Hours to spill the deets on an email marketing mistake that turned into an unexpected win. Spoiler alert: A campaign meant for 18,000 subscribers accidentally hit 12 MILLION inboxes. 😬 She brings Guy and Danielle on a wild ride, recalling a major email deployment glitch and how she turned a potential disaster into a revenue opportunity. 📈 What you'll learn: How to effectively manage and recover from a major email marketing incident using dedicated IP strategies Why maintaining a "risky IP" for specific campaigns can protect your primary sending reputation How to use deliverability tools and best practices to re-engage dormant subscribers Why having strong ESP relationships and deliverability monitoring systems is crucial for crisis management …and so much more! If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at emailafterhours@validity.com, or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message. About the Guest(s) Johanna Morlock Abassi is the Assistant Director of Email Marketing at Bradford Hamaker Group, bringing over 18 years of experience in email marketing and campaign management. She specializes in managing high-volume email programs, IP segmentation strategies, and deliverability optimization. In this episode, Johanna shares her remarkable story of turning an email marketing mishap - where a campaign intended for 18,000 subscribers accidentally reached 12 million recipients - into a revenue-generating success. Her expertise in implementing strategic IP segmentation and maintaining strong sender reputation helped her team recover from a critical Sender Score drop while achieving a 10x lift in sales. As a seasoned professional who oversees multiple brand campaigns, including Disney licensed products, Johanna demonstrates how solid email marketing fundamentals and strategic thinking can transform potential disasters into opportunities. Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
[Limited Series]🥫SPAMAGEDDON🥫 Spam Folder SOS? Get Back in the Inbox FAST 11:15

9 days ago11:15

11:15

The “Email After Hours” and “ Do This, Not That ” crossover continues, helping you survive the inbox apocalypse!💥This time, Guy, Danielle, and Jay are leading the charge to get your emails ⏪ BACK into the inbox. Strap in for more sender reputation myth-busting and tips you can bring back to your team for stronger sends today. 💪 We discuss: Quick wins to get back into the inbox When and why to remove unengaged subscribers from your list Whether sending emails only to your engaged audience will help your reputation Best practices for B2B cold emails and the domain they should be sent from ...and more! Hit subscribe so you never miss an Email After Hours episode and don't forget to check out ' Do This, Not That ' for more fantastic marketing tips. Apple: https://apple.co/4kwt5j8 Spotify : https://spoti.fi/4dBlBcI YouTube : https://www.youtube.com/playlist?list=PLONmaA_e-MAx6o5uxGaTRU5z_LVQbf-Jx Jay on LinkedIn : https://www.linkedin.com/in/schwedelson/ SOME EPISODE HIGHLIGHTS (03:10) Getting back into the inbox: the “specific stuff” (04:19) When to kick the unengaged subscribers to the curb (05:26) Does only sending to your engaged audience help your reputation? (07:22) Uncovering “hidden metrics” (08:35) B2B cold email tactics that won’t leave you iced out Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
The Sender Reputation Survival Guide with Nicola Selenu 22:48

16 days ago22:48

22:48

Uh oh…your sender reputation just tanked. Now what? In email marketing, your sender reputation is like your deliverability credit score. If it drops, your emails are headed straight to spam folder hell. But don’t panic yet, recovery is possible! In this episode, Danielle Gallant and Guy Hanson sit down with deliverability veteran Nicola Selenu, who has spent over 15 years helping top global brands like Groupon, dig themselves out of the poor reputation ditch and back into mailbox providers’ good graces. Nicola shares proven, data-backed strategies to stop the bleeding, fix what’s broken, and start sending signals that mailbox providers actually like. Whether your metrics are murky or you're just trying to stay ahead of reputation risk, this episode’s a must-listen. You'll learn: How mailbox providers score reputation differently and why it changes everything Why consistency beats perfection in sender behavior How to spot the real cause of a deliverability crash Why a 0% spam rate can mean you're already in the spam folder Why domain swaps and warm-up tools often backfire How an accessible unsubscribe link can save your reputation …and more! If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at email afterhours@validity.com, or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message. Meet the Deliverability Doctor: Nicola Selenu Nicola Selenu is an Email Deliverability Principal at ActiveCampaign, bringing over 15 years of experience in sender reputation management. He’s helped luxury brands like Gucci, Armani, and Bulgari, as well as enterprise senders like Groupon, where he managed a jaw-dropping 700 million messages per day. Today, Nicola helps organizations identify root causes of deliverability failures and build smarter, reputation-resilient email strategies. He’s also developing a new monitoring platform, deliverability.email, to simplify diagnostics for senders everywhere. Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
[Limited Series]🥫SPAMAGEDDON🥫Email Platform Switch - Solution or Illusion? 10:39

23 days ago10:39

10:39

We're back for another crossover episode with Do This, Not That ! Today, we're tackling a topic that often leaves senders second-guessing themselves: email platform migrations. Are they truly worth it? Guy, Danielle, and Jay are on the case! They'll answer burning questions like: Does switching email platforms improve your deliverability or reputation? Do certain platforms perform better based on your industry? Can you transfer your IPs when you switch platforms? Join us on SPAMAGEDDON to find out! Let the battle for the inbox begin! ➡️ Don't forget to check out 'Do This, Not That' for more fantastic marketing tips. Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
[Limited Series]🥫SPAMAGEDDON🥫Biggest Email Deliverability Myths 10:28

5 weeks ago10:28

10:28

Alert! A fiery hot podcast crossover series is here! Email After Hours is thrilled to team up with Jay Schwedelson of Guru Media Hub and the "Do This, Not That" podcast. Our mission? To help marketers battle the ultimate inbox apocalypse. Join Guy, Danielle, and Jay as they bust myths and drop truth bombs to help you survive deliverability doomsday. In today's episode, we'll tackle these myths: Are spam trigger words like “free” the reason your emails land in spam? What are Gmail and Yahoo’s bulk sender requirements? Once you've met these, is your deliverability safe? Do increased unsubscribes hurt your deliverability? Find out which myths hold true and which ones go up in flames in Episode 1 of Spamageddon! Hit subscribe so you never miss an Email After Hours episode and don't forget to check out 'Do This, Not That' for more fantastic marketing tips. If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
Crisis-Proof Your Email Campaigns: Adeola Sole's Contingency Blueprint 28:37

6 weeks ago28:37

28:37

In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson welcome Adeola Sole, an expert in CRM and email marketing, to explore the critical aspects of contingency planning in email campaigns and how to handle unexpected challenges like a pro. What You'll Learn: - How to build a comprehensive contingency plan that covers multiple channels beyond email - Why segmentation is crucial for crisis management and campaign launches - The importance of monitoring chat forums and social platforms for potential campaign issues - Why unified messaging across channels is essential during crisis management …and more! About the Guest(s) Adeola Sole is an expert CRM and email marketing consultant with extensive experience across multiple industries. Known for her strategic approach to crisis management and campaign planning, she specializes in helping brands develop comprehensive contingency plans and segmented marketing strategies. With a unique British perspective and years of hands-on experience, Adeola has mastered the art of keeping email campaigns on track even when unexpected challenges arise. In this episode, Adeola shares valuable insights on contingency planning in email marketing, emphasizing the importance of segment-based communication strategies and proactive crisis management across multiple channels. Her practical approach to campaign planning and crisis mitigation offers email marketers actionable strategies for protecting their brands and maintaining effective communication during challenging situations. Her expertise in bridging the gap between traditional email marketing and modern multi-channel crisis management makes her perspective particularly valuable for email marketing professionals looking to strengthen their contingency planning capabilities. Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
April Fools' Gold: How Brands Turn Pranks into Profit with Email Marketing 21:47

8 weeks ago21:47

21:47

You'll learn: How legendary brand pranks like BBC's spaghetti trees and Dunkin' Donuts' name change created memorable marketing moments Why 91% of consumers prefer funny brands, yet 95% of business leaders fear using humor in customer interactions The science behind why humor builds brand relationships and drives engagement in email campaigns …and so much more! Guests at a Glance: In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson explore the strategic use of humor in email marketing, with a special focus on April Fools' Day campaigns. As experienced email marketing professionals, they provide valuable insights on balancing brand personality with professional communication. Throughout this lively discussion, they examine successful April Fools' campaigns from major brands like Cotton Traders, Dunkin' Donuts, and Virgin Atlantic, while offering practical guidelines for incorporating humor into email marketing strategies. Their expertise shines through as they discuss key considerations for email marketers, including audience awareness, brand alignment, and appropriate contexts for humorous content. Danielle and Guy's natural rapport and industry knowledge make this episode particularly engaging for email marketing professionals seeking to enhance their campaign creativity while maintaining brand integrity. Their analysis of both successful and questionable humor strategies provides actionable insights for email marketers looking to strengthen subscriber relationships through thoughtful, well-executed campaign humor. Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
The Truth About Email Compliance That No One Talks About with Mickey Chandler 21:19

10 weeks ago21:19

21:19

Whether you're grappling with CAN-SPAM, GDPR, or accessibility requirements, this conversation offers a fresh perspective on building better email programs and enhancing deliverability through best practices rather than just meeting minimum legal requirements. Guest at a Glance: Mickey Chandler is the founder of Whizardries, a respected consultancy specializing in email compliance and deliverability. With over 20 years of experience in the email industry, Mickey has worked with organizations ranging from small businesses to Fortune 500 companies, helping them navigate complex regulatory frameworks including GDPR, CAN-SPAM, and CASL. He is also known for his influential blog "Spamtacular" (established in 2009), which has become a trusted resource for email compliance insights. Mickey brings a unique perspective to email marketing compliance, advocating for standards that exceed mere legal requirements to achieve optimal deliverability and program performance. His practical expertise in helping companies maintain both legal compliance and effective email programs has made him a respected voice in the email marketing community. Mickey on LinkedIn Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
C is for Cookie Depreciation: How First-Party Data Will Save Your Marketing Strategy 22:41

12 weeks ago22:41

22:41

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant sit down with Beata Linz, a leading authority in data-driven marketing, to explore the shift from third-party cookies to first and zero-party data. For email marketers navigating privacy changes, this episode unpacks practical strategies for collecting valuable customer data while maintaining trust and delivering personalized experiences. Tune in to discover why email marketing might be your secret weapon in the cookieless future—and learn how to build robust data infrastructure that drives results. Guest at a Glance: Beata Linz is a leading authority in data-driven marketing and email strategy, specializing in transforming data challenges into strategic advantages for businesses. With extensive experience in digital marketing and data optimization, she excels at helping brands navigate the evolving landscape of privacy regulations and cookie deprecation while maximizing customer engagement through first-party and zero-party data collection. Her expertise spans data infrastructure, customer data platforms (CDPs), and creating value-driven data collection strategies that enhance personalization while maintaining customer trust. In this episode, Beata shares invaluable insights on preparing for a cookieless future, implementing effective data collection strategies, and creating meaningful customer experiences across multiple marketing channels. Beata on LinkedIn Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
Beyond February 14: Valentine’s Day Email Strategies That Work Year-Round 24:05

14 weeks ago24:05

24:05

In this playful yet practical episode of Email After Hours, hosts Guy Hanson and Danielle Gallant explore Valentine's Day email marketing strategies that work year-round. From managing subscriber preferences and timing campaigns for optimal deliverability to crafting engaging interactive content, discover how top brands are reimagining holiday marketing. Whether you're planning seasonal campaigns or looking to boost engagement, this episode offers valuable insights on balancing promotional creativity with deliverability best practices. Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey 21:52

16 weeks ago21:52

21:52

Together, they dive into the art of building a dream team, share valuable lessons from Philip's journey in the email marketing world, and explore the importance of understanding client needs. Tune in for insights that could transform your approach to email marketing and your career! Guest at a Glance: Philip Storey is the founder of Enchant, a prominent email marketing agency based in the UK. With over 20 years of experience in the email marketing space, Philip transitioned from an all-rounder to a strategic leader, driven by a desire to create a unique agency that prioritizes client relationships and creative excellence. His journey began after observing the challenges within traditional agencies and realizing the need for a more effective approach to email marketing. Under his leadership, Enchant has thrived, embracing a fully remote work model that allows team members to operate from various locations worldwide. Philip is passionate about building "email dream teams" and has shared valuable insights on the importance of understanding client needs and avoiding the pitfalls of over-segmentation in email campaigns. His expertise and innovative strategies make him a key voice in the email marketing industry, and he continues to inspire others through his work and contributions. Philip on LinkedIn Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
Mastering Subscriber-Centric Email Marketing with Alison Gootee of Braze 31:27

18 weeks ago31:27

31:27

Join the conversation as they explore how to enhance email marketing practices and foster meaningful connections with subscribers! Guest at a Glance: Alison Gootee is the Compliance and Deliverability Enablement Principal at Braze, where she leverages her extensive experience in email deliverability, compliance, and performance marketing to help brands optimize their email strategies. With a deep understanding of both the technical and strategic aspects of email marketing, Alison has guided numerous companies in building sustainable email programs and navigating the complexities of major sales events. Her insights into the importance of obtaining genuine permission from subscribers and the necessity of creating a two-way communication channel in email marketing make her a vital voice in the discussion about improving subscriber experiences. Notably, Alison has presented at industry conferences, sharing foundational principles of deliverability that resonate with both seasoned marketers and newcomers alike. Her passion for email marketing and commitment to helping senders understand their audience's needs make her a relevant and influential guest for this episode focused on enhancing email campaigns that subscribers love. Alison on LinkedIn Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles 35:25

23 weeks ago35:25

35:25

In this action-packed episode, Senior Director of Delivery Operations at Iterable, Seth Charles, joins hosts Guy Hanson and Danielle Gallant to unpack the chaos of Black Friday email marketing. From inbox overload and spam filters to Gmail and Yahoo’s bulk sender requirements, we’ve got the expert tips brands need to navigate peak seasons while keeping deliverability and engagement on track. Guest at a Glance: Seth Charles is an established expert with 15 years of experience in email and deliverability. His clear perspective on how senders approach high-volume periods makes him the perfect guest to unpack the chaos of Black Friday/Cyber Monday. Seth on LinkedIn : Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

1
Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt 34:17

25 weeks ago34:17

34:17

Evolving email requirements and authentication protocols make it critical for marketers to stay ahead to maintain strong deliverability and engagement. That’s why hosts Guy Hanson and Danielle Gallant were thrilled to chat with seasoned email deliverability expert Udeme Ukutt. Together, they explored practical strategies to future-proof your email program, master authentication protocols, and maintain deliverability—even during high-volume sending periods. Udeme also shared insightful tips and plenty of creative email marketing metaphors to help take your campaigns to the next level. Guest at a Glance: Udeme Ukutt has over 20 years of email deliverability experience. Throughout his career, he has helped brands navigate complex challenges from balancing volume spikes with deliverability health to implementing essential authentication protocols. Udeme on LinkedIn Hosts at a Glance: Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic. Danielle on LinkedIn Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership. Guy on LinkedIn Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so Check out our three most downloaded episodes: Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)…

Email After Hours: The Podcast for Email Senders

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27 weeks ago31:37