5 Stats Email Marketers Need to See in 2024

Email After Hours: The Podcast for Email Senders

Content provided by Jessica Delahunt and Sender Score Powered By Validity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Delahunt and Sender Score Powered By Validity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

1y ago 25:54

MP3•Episode home

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 24, 2025 11:25 (6d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

We know the best email marketers out there are total data junkies. So, we’re doing a deep dive into data on this episode of Email After Hours!

We crunched performance data from 2.5 billion inboxes worldwide and found some surprising benchmark metrics and juicy insights email senders need to know to dominate the inbox in 2024.

In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they’ll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more.

(PS: To read the full report, visit: bit.ly/3TRQCAx)

If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify
Hit like and subscribe on YouTube

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:

57 episodes

#Tech #Careers #Business #Marketing #Jessica Delahunt #Email Marketing #Sender Score Powered By Validity #Email Campaigns #Email Metrics #Increase Inbox Placement #Email Deliverability