Using Email to Improve the Ecommerce Buying Experience with Michael Affronti, SVP at Salesforce Commerce Cloud

Email After Hours: The Podcast for Email Senders

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The Head Start: Embracing the Journey

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Sweat and Resilience: Balancing Chronic Migraine with Fitness Goals 35:02

6 days ago35:02

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The healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…

2 years ago 24:01

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Ecommerce has exploded over the past decade—particularly during COVID-19 when in-person retailers were forced online.

Naturally, this ecommerce burst has had massive implications on the world of email. As the channels consumers can use to shop and interact with brands multiply, it can be difficult to keep the customer journey clean and consistent. Since ecommerce is here to stay, let’s get to the bottom of how marketers can use email to create a better ecommerce buying experience.

In this episode of Email After Hours, Michael Affronti, SVP and General Manager at Commerce Cloud, uses his nineteen years of domain experience to shed light on how companies should use emails to raise engagement levels and get to know the ecommerce customer better.

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