The Future Of Email Marketing: Trends To Watch In 2024 Email Einstein Ingenious ECommerce Email Marketing By Flowium podcast

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5 - Curious how AI is reshaping marketing? In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting. Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. Watch a full episode here! About Today’s Guest Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He’s been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig. You’ll Learn About… How to use AI in marketing effectively Which AI tools are best for different tasks Prompts that actually work (and save you time) Creative ways to use AI for customer research Using AI as a thought partner for proposals, campaigns, and important emails How AI in marketing automation boosts performance Ways AI can help check your emails for tone and typos Resources Mentioned in This Episode WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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Google Merchant Center Updates: Big Changes for eCommerce Brands 29:36

5 weeks ago29:36

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4 - Google just dropped major Google Merchant Center updates—are you ready? In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels. Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve. Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes. Watch the full episode here! WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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Klaviyo Pricing Updates: What It Means for Your Email Strategy 36:53

10 weeks ago36:53

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3 - Klaviyo’s new pricing is here—are you ready? In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized. You’ll Learn About How to handle large lists with low engagement Klaviyo’s new Automatic Downgrade feature Key list-cleaning metrics to watch How Klaviyo price increase will affect SMS profiles Why you shouldn’t over-invest in your Sunset Flow How to clean your list: a step-by-step guide Immediate steps to protect your performance All the mentioned resources are here! WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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Top Revenue-Driving Email Flows You Need to Set Up 43:31

14 weeks ago43:31

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2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue. Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker. Watch the full episode! You’ll Learn How to upgrade your Welcome Flow to increase conversions How personalization drives eCommerce email results Patagonia’s customer connection secrets How to design Post-Purchase emails like a SaaS brand The key blocks and sections that make Post-Purchase emails effective Abandoned Cart vs. Added to Cart and which one is right for you How to segment based on cart value to boost sales How to leverage the Sunset Flow to seize missed opportunities How to create Winback emails that re-engage customers All mentioned resources are here! WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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Top 5 Email Marketing Trends to Watch in 2025 42:21

18 weeks ago42:21

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1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member. Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing! Watch the full episode! You’ll Learn The latest news and funny stories from Andriy and Vira The importance of optimizing emails for AI interpretation How interactive elements can engage your audience and create a memorable inbox experience How AI can automate and enhance your discount strategies, subject line testing, and more Why it’s crucial to optimize for dark mode in 2025 Best practices to make your content inclusive and user-friendly All mentioned resources are here! WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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We’re Rebranding Our Podcast! 7:49

1 year ago7:49

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Exciting news—our podcast is getting a makeover! We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space. Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. Thanks for being with us these three wonderful years—stay tuned for our new episodes! WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales 44:52

1 year ago44:52

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193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. Watch the video showcasing all email design examples here! You’ll Learn How to tie your products with your email marketing strategy One segmenting strategy you should implement before Mother’s Day The differences between marketing Mother’s Day in the UK, the US and Canada Email campaign ideas for even the least giftable industries The secret to conversion beyond discount incentives Andriy and Vira’s top suggestion for optimizing your website this Mother’s Day Resources Mentioned in This Episode How to Insert a Countdown Timer in an Email #99. How to Use Organic Content as an Opt-in for your eCommerce Business Wild One Cleancult Sephora Shock Surplus Everlane Doe Beauty Sol de Janeiro Brilliant Earth Ippolita Steven Alan Tuft & Needle Samsung Postable WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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How to Pick a Name for an eCommerce Business: 12 Best Practices 56:17

1 year ago56:17

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192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names. Watch the full episode! You’ll Learn The story behind Flowium’s brand name The first thing to consider when picking a name for your business Domain value: Andriy and Vira’s insights on pricing Best advice on validating your brand name Amazon’s original name and why Bezos discarded it The technical advice for choosing a strong brand name One thing to consider if you want to go international 3 techniques for crafting stand-out brand names Trademark and why it’s crucial to register your brand 4 key resources for choosing a brand name + a walkthrough on how to use them All mentioned resources are here! WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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Convert Instagram Followers into SMS Subscribers: Interview with HiTide 44:21

1 year ago44:21

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191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more! Watch the full episode here! You’ll Learn All about the HiTide process How HiTide collects zero-party data HiTide vs. ManyChat: similarities and key differences Tagging as a way to trigger an automation: how it works Examples of automations triggered by tagging The top reasons consumers unsubscribe from SMS Email vs. SMS: the key differences in retention Subscriber LTV: people who join organically vs. through giveaway posts Resources Mentioned in This Episode HiTide WHOOP app Mr. Popper's Penguins (Newbery Honor Book) Dumb and Dumber (1994) Mr. Popper's Penguins (2011) Shopify Attentive | Personalized Text Messaging for Innovative Brands Postscript - SMS Marketing and Sales for Shopify Brands Klaviyo: Marketing Automation for Email Marketing, SMS & CDP Instagram Chat Marketing Made Easy with Manychat Gorgias: Customer Service Made Easy for Online Stores SuperBonsai - SuperHuman Alcohol Recovery HiTide Case Study: How SuperBonsai Jump Started Their Postscript List at a Cost of $0.24 Per Subscriber NADS Organic Underwear – Nads Bottomless - Your Products Always In Stock WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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Boosting eCommerce Success with Disco 46:51

1 year ago46:51

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190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business. Watch the full episode here! You’ll Learn How Disco helps you boost your AOV Disco’s pricing model and its advantages to users How Disco helps you navigate competition The backstage of Disco’s data collection process How you can leverage Disco to grow your email list Resources Mentioned in This Episode WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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Email Marketing for Nonprofits with charity: water 46:25

1 year ago46:25

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189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good. Watch the full in-person episode here! Interview Questions What is charity: water about and what are your values? What technology do you use to manage projects at charity: water? How big is your retention team? Is the concept of retention different for NGOs? Are there marketing channels where you put more resources than others? How do you leverage email marketing to reach potential donors? How do you grow your email list? Do you collect zero-party data? What ESP do you use? What email automations do you use? Do you use a loyalty program? WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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How to Start an eCommerce Business 46:13

1 year ago46:13

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188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture. Watch the full in-person episode here! You’ll Learn The reason Andriy is doing it now, after 7 years in eCommerce Andriy’s top advice for choosing a niche Building from scratch vs. buying an existing business: pros and cons Getting started: research tips and key considerations Our co-host Vira’s top tips for market research and analysis How Andriy plans to validate his concept Choosing the right eCommerce program: what to consider Product sourcing models and which one Andriy is choosing Macro- or micro-influencers for a new eCommerce business Legal considerations when starting eCommerce business Click here to check all the mentioned resources in this episode. WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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Key Differences Between US and UK Consumers in 2024 42:12

1 year ago42:12

42:12

187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom. Watch the full in-person episode here! You’ll Learn The key spending category in the UK The role of Amazon for the UK consumers Messenger marketing in the UK: yay or nay One or multiple email accounts for different countries: which is better The role of social media in establishing your brand in the UK What you should know about sustainability as an eCommerce brand And more! Resources Mentioned in This Episode Tim Hortons Buy Dr Pepper. Earn Pepper Perks Points. Coca-Cola Dove Tesco - Supermarkets | Online Groceries, Clubcard & Recipes Prom.ua RSVLTS Amazon.com. Spend less. Smile more. The Sports Edit | Activewear, Yoga and Running Kavee Flowium Instagram WhatsApp Web Telegram Facebook The Home Depot IKEA: Fresh home furnishing ideas and affordable furniture RØDE Microphones | Premium Microphones & Audio Equipment Leave an Apple review & get a Flowium gift WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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7 Email Marketing Strategies for St. Patrick’s Day 36:11

1 year ago36:11

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186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions. Watch the full video here! Resources Mentioned in This Episode Smart Passive Income Podcast with Pat Flynn Macy's Thanksgiving Day Parade 2023 Intelligent Change - Tools to Positively Change Your Life The Five Minute Journal Two Blind Brothers Pressed Juicery Chubbies Shorts Homage Wheelio - The Original Wheelio Sivana Deathwish Coffee Dataship - Be Moved By Data Harry’s True Classic New Office Uniform by TRUE CLASSIC Bushmills Irish Whiskey Leave an Apple review & get a Flowium gift Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…

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7 Ways to Improve Email Click-Through Rate (CTR) | Email Examples 42:30

1 year ago42:30