The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to Email Einstein Ingenious eCommerce Email Marketing by Flowium
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This vs. That: Guessing the Winning Options in A/B Tests
Manage episode 387722057 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.
Watch the full episode here!
You’ll Learn
- Discount vs. No discount in the hero image
- One vs. two CTA buttons in opt-in forms
- Short- vs. long-form campaigns
- Dark vs. light mode for CTR
- Lifestyle vs. product images in the hero image
- An image of a model vs. the image of the brand’s CEO in an opt-in form
- The secret tool we’re testing at Flowium for A/B testing
Resources Mentioned in This Episode
https://flowium.com/lp/email-design-makeover/
https://flowium.com/lp/email-design-makeover/
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
198 episodes
This vs. That: Guessing the Winning Options in A/B Tests
Email Einstein Ingenious eCommerce Email Marketing by Flowium
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Manage episode 387722057 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.
Watch the full episode here!
You’ll Learn
- Discount vs. No discount in the hero image
- One vs. two CTA buttons in opt-in forms
- Short- vs. long-form campaigns
- Dark vs. light mode for CTR
- Lifestyle vs. product images in the hero image
- An image of a model vs. the image of the brand’s CEO in an opt-in form
- The secret tool we’re testing at Flowium for A/B testing
Resources Mentioned in This Episode
https://flowium.com/lp/email-design-makeover/
https://flowium.com/lp/email-design-makeover/
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
198 episodes
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Google Merchant Center Updates: Big Changes for eCommerce Brands 29:01
29:01 
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Play Later Play Later Lists Like Liked4 - Google just dropped major Google Merchant Center updates—are you ready? In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels. Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve. Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes. Watch the full episode here! WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Klaviyo Pricing Updates: What It Means for Your Email Strategy 36:18
36:18 Play Later Play Later Lists Like Liked36:18
Play Later Play Later Lists Like Liked3 - Klaviyo’s new pricing is here—are you ready? In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized. You’ll Learn About How to handle large lists with low engagement Klaviyo’s new Automatic Downgrade feature Key list-cleaning metrics to watch How Klaviyo price increase will affect SMS profiles Why you shouldn’t over-invest in your Sunset Flow How to clean your list: a step-by-step guide Immediate steps to protect your performance All the mentioned resources are here! WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Top Revenue-Driving Email Flows You Need to Set Up 42:56
42:56 Play Later Play Later Lists Like Liked42:56
Play Later Play Later Lists Like Liked2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue. Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker. Watch the full episode! You’ll Learn How to upgrade your Welcome Flow to increase conversions How personalization drives eCommerce email results Patagonia’s customer connection secrets How to design Post-Purchase emails like a SaaS brand The key blocks and sections that make Post-Purchase emails effective Abandoned Cart vs. Added to Cart and which one is right for you How to segment based on cart value to boost sales How to leverage the Sunset Flow to seize missed opportunities How to create Winback emails that re-engage customers All mentioned resources are here! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Top 5 Email Marketing Trends to Watch in 2025 41:46
41:46 Play Later Play Later Lists Like Liked41:46
Play Later Play Later Lists Like Liked1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member. Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing! Watch the full episode! You’ll Learn The latest news and funny stories from Andriy and Vira The importance of optimizing emails for AI interpretation How interactive elements can engage your audience and create a memorable inbox experience How AI can automate and enhance your discount strategies, subject line testing, and more Why it’s crucial to optimize for dark mode in 2025 Best practices to make your content inclusive and user-friendly All mentioned resources are here! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
Exciting news—our podcast is getting a makeover! We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space. Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. Thanks for being with us these three wonderful years—stay tuned for our new episodes! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales 44:17
44:17 Play Later Play Later Lists Like Liked44:17
Play Later Play Later Lists Like Liked193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. Watch the video showcasing all email design examples here! You’ll Learn How to tie your products with your email marketing strategy One segmenting strategy you should implement before Mother’s Day The differences between marketing Mother’s Day in the UK, the US and Canada Email campaign ideas for even the least giftable industries The secret to conversion beyond discount incentives Andriy and Vira’s top suggestion for optimizing your website this Mother’s Day Resources Mentioned in This Episode How to Insert a Countdown Timer in an Email #99. How to Use Organic Content as an Opt-in for your eCommerce Business Wild One Cleancult Sephora Shock Surplus Everlane Doe Beauty Sol de Janeiro Brilliant Earth Ippolita Steven Alan Tuft & Needle Samsung Postable https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 How to Pick a Name for an eCommerce Business: 12 Best Practices 55:42
55:42 Play Later Play Later Lists Like Liked55:42
Play Later Play Later Lists Like Liked192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names. Watch the full episode! You’ll Learn The story behind Flowium’s brand name The first thing to consider when picking a name for your business Domain value: Andriy and Vira’s insights on pricing Best advice on validating your brand name Amazon’s original name and why Bezos discarded it The technical advice for choosing a strong brand name One thing to consider if you want to go international 3 techniques for crafting stand-out brand names Trademark and why it’s crucial to register your brand 4 key resources for choosing a brand name + a walkthrough on how to use them All mentioned resources are here! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Convert Instagram Followers into SMS Subscribers: Interview with HiTide 43:46
43:46 Play Later Play Later Lists Like Liked43:46
Play Later Play Later Lists Like Liked191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more! Watch the full episode here! You’ll Learn All about the HiTide process How HiTide collects zero-party data HiTide vs. ManyChat: similarities and key differences Tagging as a way to trigger an automation: how it works Examples of automations triggered by tagging The top reasons consumers unsubscribe from SMS Email vs. SMS: the key differences in retention Subscriber LTV: people who join organically vs. through giveaway posts Resources Mentioned in This Episode HiTide WHOOP app Mr. Popper's Penguins (Newbery Honor Book) Dumb and Dumber (1994) Mr. Popper's Penguins (2011) Shopify Attentive | Personalized Text Messaging for Innovative Brands Postscript - SMS Marketing and Sales for Shopify Brands Klaviyo: Marketing Automation for Email Marketing, SMS & CDP Instagram Chat Marketing Made Easy with Manychat Gorgias: Customer Service Made Easy for Online Stores SuperBonsai - SuperHuman Alcohol Recovery HiTide Case Study: How SuperBonsai Jump Started Their Postscript List at a Cost of $0.24 Per Subscriber NADS Organic Underwear – Nads Bottomless - Your Products Always In Stock https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business. Watch the full episode here! You’ll Learn How Disco helps you boost your AOV Disco’s pricing model and its advantages to users How Disco helps you navigate competition The backstage of Disco’s data collection process How you can leverage Disco to grow your email list Resources Mentioned in This Episode https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Email Marketing for Nonprofits with charity: water 45:50
45:50 Play Later Play Later Lists Like Liked45:50
Play Later Play Later Lists Like Liked189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good. Watch the full in-person episode here! Interview Questions What is charity: water about and what are your values? What technology do you use to manage projects at charity: water? How big is your retention team? Is the concept of retention different for NGOs? Are there marketing channels where you put more resources than others? How do you leverage email marketing to reach potential donors? How do you grow your email list? Do you collect zero-party data? What ESP do you use? What email automations do you use? Do you use a loyalty program? https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture. Watch the full in-person episode here! You’ll Learn The reason Andriy is doing it now, after 7 years in eCommerce Andriy’s top advice for choosing a niche Building from scratch vs. buying an existing business: pros and cons Getting started: research tips and key considerations Our co-host Vira’s top tips for market research and analysis How Andriy plans to validate his concept Choosing the right eCommerce program: what to consider Product sourcing models and which one Andriy is choosing Macro- or micro-influencers for a new eCommerce business Legal considerations when starting eCommerce business Click here to check all the mentioned resources in this episode. https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Key Differences Between US and UK Consumers in 2024 41:37
41:37 Play Later Play Later Lists Like Liked41:37
Play Later Play Later Lists Like Liked187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom. Watch the full in-person episode here! You’ll Learn The key spending category in the UK The role of Amazon for the UK consumers Messenger marketing in the UK: yay or nay One or multiple email accounts for different countries: which is better The role of social media in establishing your brand in the UK What you should know about sustainability as an eCommerce brand And more! Resources Mentioned in This Episode Tim Hortons Buy Dr Pepper. Earn Pepper Perks Points. Coca-Cola Dove Tesco - Supermarkets | Online Groceries, Clubcard & Recipes Prom.ua RSVLTS Amazon.com. Spend less. Smile more. The Sports Edit | Activewear, Yoga and Running Kavee Flowium Instagram WhatsApp Web Telegram Facebook The Home Depot IKEA: Fresh home furnishing ideas and affordable furniture RØDE Microphones | Premium Microphones & Audio Equipment Leave an Apple review & get a Flowium gift https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 7 Email Marketing Strategies for St. Patrick’s Day 35:36
35:36 Play Later Play Later Lists Like Liked35:36
Play Later Play Later Lists Like Liked186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions. Watch the full video here! Resources Mentioned in This Episode Smart Passive Income Podcast with Pat Flynn Macy's Thanksgiving Day Parade 2023 Intelligent Change - Tools to Positively Change Your Life The Five Minute Journal Two Blind Brothers Pressed Juicery Chubbies Shorts Homage Wheelio - The Original Wheelio Sivana Deathwish Coffee Dataship - Be Moved By Data Harry’s True Classic New Office Uniform by TRUE CLASSIC Bushmills Irish Whiskey Leave an Apple review & get a Flowium gift Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 7 Ways to Improve Email Click-Through Rate (CTR) | Email Examples 41:55
41:55 Play Later Play Later Lists Like Liked41:55
Play Later Play Later Lists Like Liked185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account. Resources Mentioned in This Episode YouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTR Proven Strategies for Valentine’s Day Success Jones Road Beauty - Clean No-Makeup Makeup Chubbies Shorts - Proper Length Men's Shorts Dignitas Feastable Gmail & Yahoo 2024 Updates / Inactive Google Account Policy Spotify - Web Player: Music for everyone Baboon To The Moon · Baboon to the Moon Last Crumb | Luxury cookies born in LA Magic Spoon Cereal: High Protein, Keto-Friendly, 0g Sugar Cereal Neil Patel: Helping You Succeed Through Online Marketing! Sticker Mule | Custom printing that kicks ass Can you heatmap emails? Leave an Apple review & get a Flowium gift https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
1 Proven Strategies for Valentine’s Day Success 46:53
46:53 Play Later Play Later Lists Like Liked46:53
Play Later Play Later Lists Like Liked184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns. Watch the full episode here! You’ll Learn The low-hanging-fruit strategy you can’t afford to pass on Creative Valentine’s Day-themed discount strategies What you can do to stand out How to leverage gamification for better engagement A bonus above-and-beyond strategy to delight your customers And more! Resources Mentioned in This Episode Valentine’s Day Email Marketing: Ideas, Designs, and Strategies for a Lovely Campaign BYLT Basics™ - Premium Basics BetterBrand Cosmos Q Cheese and Wine Traders Polish Pops - Peel & Press Manicures Lancôme | 11-Piece Beauty Gift Free with Any $125 Purchase Viking Waffles: Protein Waffles Hidden Valley® Ranch: Ranch Salad Dressing, Products Dunkin'® | America's Favorite Coffee, Espresso and Donuts YOLO Bike + Board MacPaw | Leading software developer McDonald's: Burgers, Fries & More. Quality Ingredients. Postable: Really Nice Cards Mailed For You REP Fitness Home Gym Equipment | Bring the Gym Home WeatherTech: Make An Impact | Bracelets For Africa World Wildlife Fund: WWF - Endangered Species Conservation charity: water | Help Bring Clean and Safe Water RSVLTS Leave an Apple review & get a Flowium gift https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/ Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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Similar to Email Einstein Ingenious eCommerce Email Marketing by Flowium
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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