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Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Using RFM Segmentation to Personalize the Customer Journey
Manage episode 362826570 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation.
RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:
- Recency: How recently a customer has made a purchase
- Frequency: How often a customer makes purchases
- Monetary Value: How much money a customer has spent
Listen to the episode and learn how to use RFM segmentation to personalize your customer journey!
https://flowium.com/lp/email-design-makeover/
https://flowium.com/lp/email-design-makeover/
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
198 episodes
Using RFM Segmentation to Personalize the Customer Journey
Email Einstein Ingenious eCommerce Email Marketing by Flowium
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Manage episode 362826570 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation.
RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:
- Recency: How recently a customer has made a purchase
- Frequency: How often a customer makes purchases
- Monetary Value: How much money a customer has spent
Listen to the episode and learn how to use RFM segmentation to personalize your customer journey!
https://flowium.com/lp/email-design-makeover/
https://flowium.com/lp/email-design-makeover/
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
198 episodes
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Similar to Email Einstein Ingenious eCommerce Email Marketing by Flowium
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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continue reading
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continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
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