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Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster
Manage episode 490891797 series 3484829
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The podcast explores notable professional mistakes and what can be learned from them. B2B Marketing expert Tom Basgil shares his experience organising a New Year's Eve fireworks event at Coney Island, where instead of the expected 500 attendees, 5,000 people showed up, creating major logistical challenges with insufficient facilities.
• Event was planned at iconic Coney Island amusement park district
• Organizers competed with Macy's monopoly on New York fireworks
• Infrastructure (porta-potties, PA system, vendors) was only prepared for 500 people
• Police were upset about the unexpected crowd size and inadequate security preparations
• The event happened in freezing temperatures, adding to the challenges
• The experience taught Tom to "prepare for the best, just in case it happens"
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Chapters
1. Show Premise: Professional Mistakes (00:00:00)
2. Tom's Coney Island Disaster (00:00:21)
3. Learning From the Experience (00:01:30)
92 episodes
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