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Marketing Mishap: Using My Name As My Password Wasn't Great
Manage episode 488253773 series 3484829
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Moving fast in business means making quick decisions that can sometimes lead to significant mistakes, as Jack Sutcliffe, CEO of Powersheds, found out when their website was hacked due to an overly simplistic password.
• Rapid decision-making is part of their business approach, which inevitably leads to some wrong choices
• Poor decisions have included selecting the wrong systems and hiring staff who weren't a good fit
• A major security oversight involved using "jack" as the CMS password
• The website hack resulted in thousands of Japanese pages appearing in Google search results
• Even after fixing the security issue, the compromised pages remained in search results for months
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Chapters
1. Business Mistakes and Decision-Making (00:00:00)
2. The "jack" Password Hack (00:00:29)
3. Dealing With Google Search Issues (00:01:05)
100 episodes
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