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The Fake Follower Epidemic: Stop Vanity Metrics Killing Your Brand - Marketing Room 101 Special

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Manage episode 477122803 series 3484829
Content provided by Prohibition PR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prohibition PR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What topic would you like us to cover next?

In this special episode of Embracing Marketing Mistakes, Chris and Will take a seat on the guest side as they're invited onto the Marketing Room 101 podcast, hosted by Ben Norman.
The theme? Banishing their marketing bugbears forever.
Together, they tackle the frustrating world of fake followers, influencers backed by bots, and the questionable practice of excessive pitching. With a healthy mix of insights, laughs, and personal anecdotes, including Ben's fondness for George Clooney and Will's longing for office camaraderie, they explore how authenticity and genuine influencer relationships can triumph in an industry increasingly cluttered by inauthenticity.

Check out Marketing Room 101 here

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!

Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube

  continue reading

Chapters

1. Introduction to Marketing Room 101 (00:00:00)

2. Secrets to a Lasting Business Partnership (00:04:13)

3. Learning from Marketing Mistakes (00:10:49)

4. Banishing Fake Followers and Bots (00:18:11)

5. Creating Authentic Influencer Relationships (00:27:32)

6. Office Culture and Remote Working Challenges (00:33:11)

83 episodes

Artwork
iconShare
 
Manage episode 477122803 series 3484829
Content provided by Prohibition PR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prohibition PR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What topic would you like us to cover next?

In this special episode of Embracing Marketing Mistakes, Chris and Will take a seat on the guest side as they're invited onto the Marketing Room 101 podcast, hosted by Ben Norman.
The theme? Banishing their marketing bugbears forever.
Together, they tackle the frustrating world of fake followers, influencers backed by bots, and the questionable practice of excessive pitching. With a healthy mix of insights, laughs, and personal anecdotes, including Ben's fondness for George Clooney and Will's longing for office camaraderie, they explore how authenticity and genuine influencer relationships can triumph in an industry increasingly cluttered by inauthenticity.

Check out Marketing Room 101 here

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!

Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube

  continue reading

Chapters

1. Introduction to Marketing Room 101 (00:00:00)

2. Secrets to a Lasting Business Partnership (00:04:13)

3. Learning from Marketing Mistakes (00:10:49)

4. Banishing Fake Followers and Bots (00:18:11)

5. Creating Authentic Influencer Relationships (00:27:32)

6. Office Culture and Remote Working Challenges (00:33:11)

83 episodes

All episodes

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