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Things I’ve Learned from 7 Years of Running My Business
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Hey EYV fam — I’m back! After a whirlwind few weeks packed with writing deadlines and client work, I’m hopping back on the mic to wrap up this season’s focus on women of color in business with something personal.
In this solo episode, I’m sharing the real lessons I’ve learned from seven years of building and running Omar’s Strategy Group. This one’s for the side hustlers, the full-time dreamers, the maybe-somedays — and even those who just need to make a little extra cash in this expensive economy. Whether you’re ready to jump or just testing the waters, there’s something in here for you.
In this episode, I share 5 key lessons I’ve learned, including:
- 01:00 – Who this episode is for: full-timers, side-hustlers, and the curious
- 01:15 – Lesson 1: Start with what you actually enjoy doing
- 02:00 – How to figure out what you’re interested in and test it with your circle
- 02:40 – Lesson 2: Find the need — why skill alone isn’t enough
- 03:40 – A cupcake-shop example to explain market saturation
- 04:00 – Lesson 3: Get your house in order — name, legal, and promo basics
- 05:00 – Why you need a lawyer (even early on) to get contracts and structure right
- 05:45 – Quick tips for websites (even if you’re not ready to hire help)
- 06:30 – Don’t skip this: why having something online matters
- 07:00 – Lesson 4: Your personal network is your first (and best) marketing tool
- 07:50 – How your network can refer others even if they’re not your ideal client
- 08:00 – Lesson 5: Find a business community so you don’t go it alone
- 08:40 – Where to look for support if you’re just starting out
- 09:00 – Final reflections and how to get in touch with questions
Too many people glamorize the hustle — but building something real and lasting takes more than ambition. This is my honest take on what it looks like to create a sustainable business, especially as a woman of color navigating systems that weren’t made with us in mind. This is the pep talk (and plan) you didn’t know you needed.
Have questions or want to connect? Email: [email protected]
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