07: Empathize It: Katie Clift: PR in a Digital World

Empathize IT! Empathy and Entreprenuers

#Business #Mordecai Holtz

26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

7 years ago 1:06:10

MP3•Episode home

Is there room for PR in a digital world? Can PR still find a position for brands and entrepreneurs? After speaking to Samuel Pavin about the other side of the hustle in episode 6, I thought it would be a great opportunity to learn about raising awareness. When I think about international brand positioning and PR, who better to speak to than my colleague Katie Clift. I met Katie Clift at Engage Prague in 2018. At the time, I was impressed with her knowledge and understanding of so many issues that relate to PR even in today's digital-first era. A Bit About the Guest With more than a decade of experience in local and international PR, Katie moved from Australia to Athens in 2017. She works with clients around the world covering all industries (from start-ups and entrepreneurs to global construction and manufacturing, health, lifestyle, medical, travel, tourism, agencies, NGO's) specializing in consultancy for international public relations campaigns. For just one organization alone, Katie led a media and public relations team to achieve more than 8000 feature stories a year in print, broadcast, and online media, including 120 front-page newspaper stories - worth millions of dollars annually. Katie is a leading media and public relations commentator throughout Europe and Australia - her editorials are regularly featured in Mumbrella (Australia), PR Week (UK) and Greek Reporter (Greece & Global). Katie's ability to execute for so many international brands is only surpassed by her keen knowledge and passion to share it on so many channels to educate the world about PR in a digital sphere. MORE ABOUT THIS SHOW On the episode, Katie and I cover: The 3 Types of Media Working for a Brand (earned, owned, paid) Data and Experience- Work Together to Generate a Powerful Story Being Real in Media, PR Needs a Personality Art of a Good Media Pitch Listen closely because there's a lot of great insights and ideas. [podbean resource="episode=e78j9-9be8d0" type="audio-square" height="400" skin="1" auto="0" share="1" fonts="Helvetica" download="0" rtl="0"] SELECTED LINKS FROM THIS EPISODE Katie Clift | PR Weekly Questions for Katie Clift: In a digital world, is there room for PR? Can a brand position itself from a media perspective with traditional means? How does data in the digital landscape impact the story or messaging for a brand? Where does data play a role in providing brand experiences? How can a brand measure the ROI of PR efforts? Katie Clift's Upcoming Projects 1. Working on speaking engagements 2. Leveraging her international experience to expand the business. Do you enjoy this podcast? If so, could you please leave a review here. I read them, sometimes on the show, and will reach out if you leave your Twitter handle!

34 episodes

07: Empathize It: Katie Clift: PR in a Digital World

Empathize IT! Empathy and Entreprenuers

published 7 years ago

MP3•Episode home

34 episodes

#Business #Mordecai Holtz

All episodes

Empathize IT! Empathy and Entreprenuers

1
Rani Mani, Head of Employee Advocacy at Adobe, Love Affair with Influencer Marketing [Ep. 34] 32:46

5 years ago32:46

32:46

This is an episode of Empathize It Podcast with host Mordecai Holtz and Rani Mani. Rani Mani is the Head of Employee Advocacy at Adobe . We discuss her love affair with influencer marketing, employee advocacy, empathy and its role in both internal and external brand success. Follow Rani on Twitter: https://twitter.com/ranimani0707 Follow Mordecai on Twitter: https://twitter.com/mordecaiholtz Follow Mordecai on Instagram: https://www.instagram.com/mordecaiholtz Visit Mordecai's Site: https://bit.ly/NoHoltzBarred…

Empathize IT! Empathy and Entreprenuers

1
Katie Perry, Everything Matters, Growth and Impact Investing [Ep. 33] 46:08

5 years ago46:08

46:08

This is an episode of Empathize It Podcast with host Mordecai Holtz and Katie Perry. Katie Perry is the VP Marketing at Public . A whole new way to invest. Public makes the stock market social. We discuss how everything matters in disrupting an archaic business model, everything matters, and changing the culture of investing. Follow Katie on Twitter: https://twitter.com/katieeperry Follow Mordecai on Twitter: https://twitter.com/mordecaiholtz Follow Mordecai on Instagram: https://www.instagram.com/mordecaiholtz Visit Mordecai's Site: https://bit.ly/NoHoltzBarred…

Empathize IT! Empathy and Entreprenuers

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Empathize IT: Ep. 32: Jose-Andres Camacho: Simple Effective Communication 41:02

5 years ago41:02

41:02

Spent time with Jose-Andres Camacho about the importance of simple, effective communication. Jose shares his experience working with two big brands, Abbott and Adobe, and the differences in delivering a coherent message.

Empathize IT! Empathy and Entreprenuers

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Empathize IT: Ep. 31 : Katelyn Bourgoin: The Secret Power of Marketers 36:13

5 years ago36:13

36:13

Katelyn Bourgoin is a 5X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth.” Katelyn’s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn. Today Katelyn helps frustrated marketers, founders and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins.…

Empathize IT! Empathy and Entreprenuers

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Empathize IT: Ep. 30 : Christina Garnett: Community over Competition and Marketing Twitter 59:35

5 years ago59:35

59:35

Former teacher and marketing director, Christina Garnett works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing at the core, it's crucial that the target audience comes first and Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more. Christina works to create brand bibles, strategy playbooks, and more in the pursuit of a clear branded message that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them. Christina is featured in HubSpot Academy's Social Media certification course as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater.…

Empathize IT! Empathy and Entreprenuers

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Empathize IT: Ep. 29: Ari Lewis: Fan Communities and Twitter Threads 40:04

5 years ago40:04

40:04

Ari Lewis , co-founder of GreenBlock Group , a strategic communications firm, and OhioX , Ohio’s Technology and Innovation Partnership. My writing is primarily focused on the Attention Economy. I’ve been quoted in publications like the Wall Street Journal, Financial Times, Forbes and Business Insider.…

Empathize IT! Empathy and Entreprenuers

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Empathize IT: Ep. 28: Jason Schulweis: Collecting Dots and Constructive Tension 48:53

5 years ago48:53

48:53

Jason Schulweis , SVP and Head of Brand Partnerships, at Morning Brew discusses collecting dots, repitition and reputation, and constructive tension. Morning Brew has earned its position as a leading business newsletter in today’s digital economy. Every morning , over 2.2M people read Morning Brew’s daily email newsletter covering the latest news from Wall St. to Silicon Valley (average open rate is between 40-42%). Informative, witty, and everything you need to start your day.…

Empathize IT! Empathy and Entreprenuers

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Ep. 27: Ed Diender Digital Transformation During #Covid19 56:35

5 years ago56:35

56:35

During these uncertain times, I had the opportunity to catch up with Ed Diender , CDTO and Vice President, Global Government Business Unit, Huawei Enterprise, about digital transformation during the global COVID pandemic. In this episode, Ed explains how institutions, brands, and governments are embracing digital transformation in a much faster pace. With global institutions faced with no alternative, emrabcing digital transformation, AI applications and considering different scenarios, is manditory. Interestingly, in this new reality, the role of the Sales Executive has shifted to be more of a client manager. Conisdering the new digital, work from home, environment that the workforces are facing, digital transformation is now setting a new standard for institutions and governments.…

Empathize IT! Empathy and Entreprenuers

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Ep. 26: Empathize It: Yam Regev: Tribes, Micro Content and Changing How Marketers Learn 1:00:19

6 years ago1:00:19

1:00:19

A long-overdue conversation with Yam Regev, CEO of Zest.is a platform that has literally reconfigured how people learn today in a digital-first world. The foundation of Zest is that professional marketers are the driving force behind curating top-tier consumable and valuable content and not manipulated fluff. And that tribe of active members recommends content they’ve found valuable. Zest is a platform created by marketers for marketers - and yet, they don’t do any traditional marketing. It's all based on community growth, building relationships with each user and proactive engagement to inspire contribution. This is the 'value prop' that turns Zest into an amazing platform and highlights the team effort of its success. Everyone, founders, users, and employees are all on the same team to make this product grow. (This podcast was recorded prior to the launch of the Zest App.)…

Empathize IT! Empathy and Entreprenuers

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Ep. 25: Empathize It: Ben Jacobson: A Love/ Hate Relationship with #H2H 39:56

6 years ago39:56

39:56

A conversation with Ben Jacobson, who reached out to me via Twitter after I posted episode 3 with Bryan Kramer. Ben said "As a B2B content marketing specialist, I've had a love-hate relationship with Kramer's H2H construct ever since I first encountered it a few years ago :)" During this episode, Ben spills the beans on his theory about the H2H construct. Of course, during the episode it becomes pretty clear that he's on board more than he originally thought.…

Empathize IT! Empathy and Entreprenuers

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Ep. 24: Empathize It: Emily Schrader: Social Advocacy and a Global Audience 37:18

6 years ago37:18

37:18

A conversation with Emily Schrader , Content and Community Director at Lumen, and Founder at Social Lite Creative. We explore the important role that social media plays in scaling up global movements and organizations aiming to expand and/or strengthen mission. As the former Director of Social Media at Standing Together, an global Pro-Israel advocacy group, Emily is a pro at utilizing social media to mobilize the world. In an otherwise under-explored area of social movement, Emily and I talk about the role social media can play in broadening movement impact.…

Empathize IT! Empathy and Entreprenuers

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Ep. 23: Empathize It: Solomon Choi: Your Only KPI has to be Love 54:39

6 years ago54:39

54:39

A conversation with Solomon Choi , Founder and CEO, 16 Handles about building the largest frozen yogurt chain on the East Coast, serving customers with the best experiences, and the real driver to success as an entrepreneur. It's such an honor to host Mr. Choi, who built his business from scratch and offered some tremendous insights on what it takes to grow, succeed, and compete in a crowded space, especially in NYC.…

Empathize IT! Empathy and Entreprenuers

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Ep. 22: Empathize It: Vincent Orleck: The Rising Tides of Influencer Marketing 1:13:41

6 years ago1:13:41

1:13:41

A conversation with Vincent Orleck about the good, bad, and the ugly surrounding influencer marketing, Vincent runs the Social Media Strategy for Arizona State University Knowledge Enterprise. He's also a proponent/contributor to the #yesPHX startup and entrepreneurial community. Vincent is also President of Social Media Club Phoenix and the CoHost of the More Than Hashtags podcast.…

Empathize IT! Empathy and Entreprenuers

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Ep 21: Empathize It: Pamela Wagner: Why I Cut My Client Base in Half 41:29

6 years ago41:29

41:29

A conversation with Pamela Wagner about why she cut half her client base at the end of 2018. Pamela heads Ajala Digital, a global boutique marketing agency focused on Google and Facebook advertising. Before founding the company in early 2016, Pamela worked at Google and in several other industries.

Empathize IT! Empathy and Entreprenuers

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Ep 20: Nazlina Quadir: Driving a Mission Greater than Yourself 33:08

6 years ago33:08