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Empowered Selling - Episode 6 - Doreen Per
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In this latest episode, I had the pleasure of chatting with Doreen Purnell, CSO at Scaleway, a trailblazing European cloud and AI solutions provider. With a stellar background at Bloomberg, Facebook, and DataIQ, Doreen shares her insights on transforming organisations, building high-performance teams, and embracing innovation.
Highlights of our conversation include:
- The power of relationship-building in sales—trust is your true superpower.
- How a culture of enablement and coaching drives scalability and talent retention.
- Creative strategies for outbound sales engagement—surprise touches, video outreach, and team challenges.
- The role of AI in automating mundane tasks and freeing up sales teams to focus on strategic in-person interactions.
- The importance of daring to take risks—asking for forgiveness, not permission—and seizing growth opportunities.
Doreen’s growth-mindset, authenticity, and adaptability make her a truly inspiring leader. Her advice? - Be bold, stay curious, and never be afraid to "ask for forgiveness"—the most successful often do.
Enjoy!
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