Navigating the Rapidly Evolving Healthcare Communications Landscape with Saul Marquez Outcomes Rocket

Empowered Patient Podcast

Saul Marquez, Founder and CEO of Outcomes Rocket, emphasizes the need for strategic healthcare communications, including earned media and paid advertising, content creation, and social influencers. The explosion of social media and online news outlets has changed the healthcare information environment, challenging companies to express authentic and intentional messages to their target audience. Identifying pain points and unique propositions is key to effective healthcare messaging that persuades, motivates, and informs.

Saul elaborates, "I started the Outcomes Rocket agency as a podcast, and then it evolved into a full-service agency focused on healthcare organizations, leaders, and brands looking to maximize their impact in the market and accelerate their growth. We work in four areas: strategy, earned, owned, and paid. So, under each of those categories, there are different focus areas."

"It's never been more important for leaders to be authentic in an age of artificial intelligence and just so much noise. Authenticity cuts through that noise. And when I say authenticity, it's important for brands as well as leaders to be true to who they are, and it's important that the message be well-crafted and intentional. So, if you're being authentic on the fly or on the whim, that's not very strategic. You want to make sure that under the strategy and the work you do to put your messaging out there, that everything ties back to why you do what you do. How is it different? Whether you're an individual influencer or a brand, what is the promise?"

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