Brand Awareness Campaigns Are Useless And Just A Waste Of Money As They Don’t Drive Sales 📣

Engage And Thrive || EAT with Taelon

In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m unpacking the myth that brand awareness campaigns are a waste of money. Just because you can’t always track a direct sale doesn’t mean awareness isn’t doing the heavy lifting. It happens behind the scenes. Brand awareness is what keeps you top of mind when your audience is ready to take action. I explain how to measure its impact. You learn how much budget to allocate depending on your stage of growth and why increased visibility lowers your cost per acquisition across all marketing channels. For long-term results, brand awareness is not optional.

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VOCABS ⁠📝⁠

• TOF - Top Of Funnel
• Active Customer
• Passive Customer
• CPA - Cost Per Acquisition
• CX - Customer Experience
• SOV - Share of Voice

KITBOX 🧰

• Google Analytics
• Google Search Console
• Google Alerts
• Mention
• Focus Digital - Average Touchpoints Per Purchase by Industry (2025): 28.87 touchpoints
• Alore - How Many Touchpoints Before a Sale (2025)
• HoneyStack B2B Customer Journey Touchpoints (2024)

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TIMING 🎯

• (00:00) Misconception
• (00:12) EAT Intro
• (00:46) Myth Bust
• (01:45) Vocab
• (02:57) Number One: What Is Brand Awareness?
• (08:06) Number Two: Budgeting And Measuring
• (12:57) Number Three: Long-term Strategy
• (15:32) Wrap Up

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