Employer Branding Is Only Important For Writing Job Adverts 🏗️ Engage And Thrive || EAT With Taelon podcast

Employer Branding Is Only Important For Writing Job Adverts 🏗️

6d ago 10:58

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In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m flipping the script on one of the most limiting views in business. The belief that Employer Branding is just something you do when you’re hiring. I walk you through what an employer brand actually is. It’s formed whether you’re involved or not, and why it has nothing to do with beanbags or job postings. From onboarding to exits, your internal feedback culture shapes your external reputation. If you’re not intentionally building your employer brand, you’re still sending a message. It’s just not one you control.

Got a myth to bust? Send it my way!⁠⁠⁠

Vocab:⁠⁠⁠📝⁠

Employer Branding
EVP - Employee Value Proposition
Internal Branding
Culture
Onboarding
B2E - Business To Employee
IEP - Ideal Employee Profile

Kitbox 🧰

LinkedIn
Glassdoor

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Timestamps 🎯

(00:00) Misconception
(00:11) EAT Intro
(00:44) Vocab
(02:49) Myth Bust
(03:52) Number One: What Is Employer Branding?
(05:56) Number Two: Employer Branding Is Everyone’s Job
(07:58) Number Three: How To Strengthen Your Employer Brand
(10:30) Wrap Up

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Let’s thrive together 🖤

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71 episodes