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Episode 06- How MedLife Is Creating A Powerful Healthcare Brand With Customer Centricity

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Content provided by WebEngage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebEngage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Meera Iyer is the Chief Marketing Officer of Medlife – a leading online pharmacy. She is a seasoned veteran of the sales and marketing domain for 13+ years. During her previous stints, she has served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unilever.

In this episode we talk about:

1. How online pharmacy is reshaping the healthcare industry in India?
2. Why customer experience is paramount for success in the online healthcare domain?
3. How to create tailored offerings for discerning digital consumers by understanding the user behaviour?
4. The secret to Medlife’s 10X growth

Hear out this episode of EngageCast to sharpen your understanding of your user behaviour and various growth strategies.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/webengage/message
  continue reading

27 episodes

Artwork
iconShare
 
Manage episode 312042146 series 3217764
Content provided by WebEngage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebEngage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Meera Iyer is the Chief Marketing Officer of Medlife – a leading online pharmacy. She is a seasoned veteran of the sales and marketing domain for 13+ years. During her previous stints, she has served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unilever.

In this episode we talk about:

1. How online pharmacy is reshaping the healthcare industry in India?
2. Why customer experience is paramount for success in the online healthcare domain?
3. How to create tailored offerings for discerning digital consumers by understanding the user behaviour?
4. The secret to Medlife’s 10X growth

Hear out this episode of EngageCast to sharpen your understanding of your user behaviour and various growth strategies.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/webengage/message
  continue reading

27 episodes

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