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Getting Past the Doctors' Gatekeeper
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If you're a financial advisor struggling to get past the gatekeeper and connect with doctors, you're not alone. Many advisors find traditional outreach methods ineffective when dealing with physicians. Why? Because doctors have built-in barriers to protect their time.
In this episode of The Engaging Doctors Podcast, Dr. Vicki Rackner, a retired surgeon turned consultant, shares why breaking through the front door is a low-ROI effort—and how to get invited through the back door instead. Discover a powerful strategy that helped one advisor achieve an 82% conversion rate when booking meetings with doctors.
🔹 Why gatekeepers are so effective—and how to work around them
🔹 The secret to making doctors want to meet with you
🔹 A proven campaign that delivers real results
🔹 How to create a personal connection and build trust
If you're ready to stop chasing doctors and start attracting them, this episode is for you!
Timestamps:
0:00 – Introduction: Why getting past the gatekeeper is so hard
1:36 – The role of gatekeepers and why they’re so effective
3:13 – Why traditional cold outreach is a low-ROI strategy
4:50 – The “back door” approach to meeting doctors
6:27 – How Jim achieved an 82% conversion rate with strategic gifting
8:04 – Final takeaways and next steps
📚 Books by Dr. Vicki Rackner:
👉 The 9 Money Mistakes Doctors Make
👉 The Myth of the Rich Doctor
For more tips and strategies to grow your practice by working with more doctor clients:
- Visit Engaging Doctors and sign up to get weekly tips.
- Follow us on Facebook.
- Follow us on Youtube.
- Follow us on Linkedin
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