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Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
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Unsolicited Response Rate: The Only Content Metric That Actually Matters
Manage episode 468389546 series 2815091
Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We all want our work to resonate—but how do we know if it actually does? In this episode, I sit down with storytelling and speaking expert Jay Acunzo to explore the concept of resonance over reach and how we can track something that feels inherently unmeasurable. Jay shares his Unsolicited Response Rate (URR) framework, a KPI designed to measure whether your ideas truly connect with your audience. If you're tired of vanity metrics and want to focus on making an impact, this conversation is for you.
What You’ll Learn in This Episode:
- What a KPI actually is—and why anything (even calm or resonance) can be one
- How to measure audience engagement beyond likes and follows
- Jay’s URR (Unsolicited Response Rate) framework for tracking meaningful interactions
- The importance of putting in the reps before expecting results
Connect with Jay:
Connect with Susan:
- (00:00) - Introduction to KPIs and Calm as a KPI
- (01:07) - Understanding Resonance with Jay Acunzo
- (04:18) - Measuring Resonance: The URR System
- (08:18) - Applying the URR System in Practice
- (26:45) - Becoming Your Own Data Repository
- (29:53) - Developing Resonance in Business
- (34:13) - Embracing the Creative Process
Grab the Calm Service Design + Delivery Swipe File here
118 episodes
Unsolicited Response Rate: The Only Content Metric That Actually Matters
Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
Share
Manage episode 468389546 series 2815091
Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We all want our work to resonate—but how do we know if it actually does? In this episode, I sit down with storytelling and speaking expert Jay Acunzo to explore the concept of resonance over reach and how we can track something that feels inherently unmeasurable. Jay shares his Unsolicited Response Rate (URR) framework, a KPI designed to measure whether your ideas truly connect with your audience. If you're tired of vanity metrics and want to focus on making an impact, this conversation is for you.
What You’ll Learn in This Episode:
- What a KPI actually is—and why anything (even calm or resonance) can be one
- How to measure audience engagement beyond likes and follows
- Jay’s URR (Unsolicited Response Rate) framework for tracking meaningful interactions
- The importance of putting in the reps before expecting results
Connect with Jay:
Connect with Susan:
- (00:00) - Introduction to KPIs and Calm as a KPI
- (01:07) - Understanding Resonance with Jay Acunzo
- (04:18) - Measuring Resonance: The URR System
- (08:18) - Applying the URR System in Practice
- (26:45) - Becoming Your Own Data Repository
- (29:53) - Developing Resonance in Business
- (34:13) - Embracing the Creative Process
Grab the Calm Service Design + Delivery Swipe File here
118 episodes
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Similar to Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
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Go offline with the Player FM app!
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