96. Edwina Dunn OBE - how the board added value to dunnhumby, the company behind Tesco’s clubcard

Enter the Boardroom with Nurole

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Edwina Dunn the co-founder of dunnhumby, the data analytics company behind Tesco's Clubcard and numerous loyalty programs worldwide. Tune in to hear his thoughts on: What were the key value adds of the dunnhumby board? (0:50) How did you manage to land the transformative deal with Tesco? (3:14) How did it feel when you landed the deal? (6:54) How did you get comfortable making one big bet on one customer? (7:56) Why were Tesco happy to share their sensitive data with you and not others? (9:36) Did your investor directors add any value? (12:42) What was the board’s role in your growth? (16:20) When and how did you break into new markets? (19:16) Did all the markets work out equally well? (20:16) How did you make sure you got the best deals in your strategic partnerships? (22:20) Did you get your pricing right? (23:41) If you’d had a board, do you think it would have been able to add more value to you on that journey? (28:37) What was the single biggest value add of your independent director? (31:27) How did you do your exit? (34:58) ⚡The Lightning Round ⚡(38:22)

Host: Oliver Cummings

Producer: Will Felton

Editor: Alex Fish

Music: Kate Mac

Audio: Nick Kolt

Email: [email protected]

Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom

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