E-commerce 3.0: 4 Trends Defining This New Era

Enterprise Explores

Southeast Asia's e-commerce landscape is entering a new era. The 'land grab' phase of rapid growth is over, replaced by "E-commerce 3.0", a new game focused on profitability, sustainability, and platform dominance, where giants like Shopee, TikTok Shop, and Lazada now control 84% of the market.

Jianggan Li, CEO of Momentum Works, joins us to unpack the key findings from their latest "E-commerce in Southeast Asia 3.0" report. He dissects the major trends reshaping the industry, from the explosion of live commerce to the massive potential of AI to unlock over $130 billion in additional value by 2030.

We discuss:

• The strategic shift from a "land grab" to a "margin game."

• How live and video commerce now drive 20% of all e-commerce sales.

• The rise of Chinese brands and what it means for local players.

• The role of AI in improving efficiency and personalizing a buyer's journey.

• The POP leadership framework for navigating this new, complex landscape.

  For e-commerce leaders, brands, sellers, and investors, this is an essential guide to the trends, challenges, and opportunities shaping the future of digital commerce in Southeast Asia.

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