The news you need to know today — and the stories that will stick with you tomorrow. Plus, special series and behind-the-scenes extras from Here & Now hosts Robin Young, Scott Tong and Deepa Fernandes with help from Producer Chris Bentley and the team at NPR and WBUR.
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Nostalgia Sells: The Business of Rebooting Childhood Icons
Manage episode 478750855 series 2926374
Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In a world chasing innovation, why are brands looking backwards to move forward?
We sit down with Lina Esa, Co-Founder and Chief Marketing Officer of Cult Creative, to unpack the booming business of nostalgia. From global revivals like Care Bears to local throwbacks that tap into Malaysian childhoods, we explore how memory is being turned into marketing and sentiment into sales.
What does it take to pull off a successful reboot? Why does nostalgia hit harder during times of uncertainty? And how do brands walk the line between sentimental and stale?
See omnystudio.com/listener for privacy information.
3677 episodes
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Manage episode 478750855 series 2926374
Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In a world chasing innovation, why are brands looking backwards to move forward?
We sit down with Lina Esa, Co-Founder and Chief Marketing Officer of Cult Creative, to unpack the booming business of nostalgia. From global revivals like Care Bears to local throwbacks that tap into Malaysian childhoods, we explore how memory is being turned into marketing and sentiment into sales.
What does it take to pull off a successful reboot? Why does nostalgia hit harder during times of uncertainty? And how do brands walk the line between sentimental and stale?
See omnystudio.com/listener for privacy information.
3677 episodes
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Similar to Enterprise Explores
The news you need to know today — and the stories that will stick with you tomorrow. Plus, special series and behind-the-scenes extras from Here & Now hosts Robin Young, Scott Tong and Deepa Fernandes with help from Producer Chris Bentley and the team at NPR and WBUR.
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continue reading
NPR's Up First is the news you need to start your day. The three biggest stories of the day, with reporting and analysis from NPR News — in 10 minutes. Available weekdays at 6:30 a.m. ET, with hosts Leila Fadel, Steve Inskeep, Michel Martin and A Martinez. Also available on Saturdays at 9 a.m. ET, with Ayesha Rascoe and Scott Simon. On Sundays, hear a longer exploration behind the headlines with Ayesha Rascoe on "The Sunday Story," available by 8 a.m. ET. Subscribe and listen, then support y ...
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continue reading
Host Marco Werman and his team of producers bring you the world's most interesting stories that remind us just how small our planet really is.
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continue reading
KQED's statewide radio news program, providing daily coverage of issues, trends, and public policy decisions affecting California and its diverse population.
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continue reading
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continue reading
"Speaking of Psychology" is an audio podcast series highlighting some of the latest, most important and relevant psychological research being conducted today. Produced by the American Psychological Association, these podcasts will help listeners apply the science of psychology to their everyday lives.
…
continue reading
The kickass science and technology radio show that delivers an irreverent look at the week in science and technology.
…
continue reading
The hosts of NPR's All Things Considered help you make sense of a major news story and what it means for you, in 15 minutes. New episodes six days a week, Sunday through Friday. Support NPR and get your news sponsor-free with Consider This+. Learn more at plus.npr.org/considerthis
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
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Go offline with the Player FM app!
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