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Stories That Sell: How to Create the Stories People Actually Buy Into with Greg Logan

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Manage episode 492534286 series 12018
Content provided by John Lee Dumas and John Lee Dumas of EOFire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Lee Dumas and John Lee Dumas of EOFire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Greg Logan is a world expert on brand storytelling. An award-winning writer in advertising, film and TV, he helps the biggest brands on the planet emotionally connect with their audience.

Top 3 Value Bombs

1. The most powerful tool to grow your business isn’t a new product, it’s a better story.

2. Your brand is not the hero, your customer is. Your role is to be their guide.

3. The formula that drives Hollywood hits can drive brand success when adapted for business storytelling.

Take the free storytelling assessment at Greg’s website - Story Telling Quiz

Sponsors

ThriveTime Show - Attend the world’s highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump’s son, Eric Trump, at ThrivetimeShow.com/eofire.

Airbnb - Your home might be worth more than you think. Find out how much at Airbnb.com/host.

  continue reading

4130 episodes

Artwork
iconShare
 
Manage episode 492534286 series 12018
Content provided by John Lee Dumas and John Lee Dumas of EOFire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Lee Dumas and John Lee Dumas of EOFire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Greg Logan is a world expert on brand storytelling. An award-winning writer in advertising, film and TV, he helps the biggest brands on the planet emotionally connect with their audience.

Top 3 Value Bombs

1. The most powerful tool to grow your business isn’t a new product, it’s a better story.

2. Your brand is not the hero, your customer is. Your role is to be their guide.

3. The formula that drives Hollywood hits can drive brand success when adapted for business storytelling.

Take the free storytelling assessment at Greg’s website - Story Telling Quiz

Sponsors

ThriveTime Show - Attend the world’s highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump’s son, Eric Trump, at ThrivetimeShow.com/eofire.

Airbnb - Your home might be worth more than you think. Find out how much at Airbnb.com/host.

  continue reading

4130 episodes

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