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How to Get Your Audience to Trust You Instantly

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Manage episode 466115829 series 3437142
Content provided by Kelly Sinclair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Sinclair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What if you could instantly build trust with your audience—without a single coffee chat, sales call, or endless hours of content creation?

That’s exactly what Emmy Award-winning documentary filmmaker Mariana Henninger helps entrepreneurs do through the power of storytelling and brand videos. In this episode, we dive deep into the psychology of trust, the secret to curating the right story, and why your brand needs more than just an “impression”—it needs a connection.

We’re talking about:

  • The biggest mistake entrepreneurs make when trying to tell their brand story (and what to do instead)
  • Why your audience needs to feel something to buy from you
  • How to figure out which part of your story will resonate most with your audience
  • The “brand video” concept that accelerates trust, sales, and credibility
  • Real examples of how video storytelling converts audiences into paying clients
  • How Mariana’s own brand video led to over $30,000 in sales from a single podcast appearance

If you’ve ever struggled with how to tell your story in a way that builds trust and authority without feeling salesy, this episode is a must-listen.

>>MEET MARIANA<<

Mariana Henninger is an Emmy award-winner (two-time nominee) turned founder of Brandmagnetic.com, who helps small business owners create instant personal and emotional connection with a 2-4 minute Brand Video.

She was an international journalist for 15 years, documenting stories from war zones in Afghanistan, Bedouin tents in the Middle East, luxurious open prisons in Finland and fishing for sea cucumbers in Haiti. Her stories have been on the homepage of the New York Times, Wall Street Journal, TIME Magazine and she most recently worked as a Senior Video Producer at NBC/Peacock. She's also worked with brands like Microsoft, Hulu, Wells Fargo, and HP.

Now she works with entrepreneurs, coaches and experts to help them be seen as the undeniable GO-TO in their niche, build trust faster and turn their story into SALES on autopilot.

>>CONNECT WITH MARIANA<<

http://instagram.com/brandmagnetic

http://brandmagnetic.com

Grab her Ultimate Cheat Sheet For How To Create A Brand Story That Converts

>>Your Next Steps<<


>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

  • Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
  • Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
  • Screenshotting and sharing it with us on Instagram

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts.

  continue reading

126 episodes

Artwork
iconShare
 
Manage episode 466115829 series 3437142
Content provided by Kelly Sinclair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Sinclair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What if you could instantly build trust with your audience—without a single coffee chat, sales call, or endless hours of content creation?

That’s exactly what Emmy Award-winning documentary filmmaker Mariana Henninger helps entrepreneurs do through the power of storytelling and brand videos. In this episode, we dive deep into the psychology of trust, the secret to curating the right story, and why your brand needs more than just an “impression”—it needs a connection.

We’re talking about:

  • The biggest mistake entrepreneurs make when trying to tell their brand story (and what to do instead)
  • Why your audience needs to feel something to buy from you
  • How to figure out which part of your story will resonate most with your audience
  • The “brand video” concept that accelerates trust, sales, and credibility
  • Real examples of how video storytelling converts audiences into paying clients
  • How Mariana’s own brand video led to over $30,000 in sales from a single podcast appearance

If you’ve ever struggled with how to tell your story in a way that builds trust and authority without feeling salesy, this episode is a must-listen.

>>MEET MARIANA<<

Mariana Henninger is an Emmy award-winner (two-time nominee) turned founder of Brandmagnetic.com, who helps small business owners create instant personal and emotional connection with a 2-4 minute Brand Video.

She was an international journalist for 15 years, documenting stories from war zones in Afghanistan, Bedouin tents in the Middle East, luxurious open prisons in Finland and fishing for sea cucumbers in Haiti. Her stories have been on the homepage of the New York Times, Wall Street Journal, TIME Magazine and she most recently worked as a Senior Video Producer at NBC/Peacock. She's also worked with brands like Microsoft, Hulu, Wells Fargo, and HP.

Now she works with entrepreneurs, coaches and experts to help them be seen as the undeniable GO-TO in their niche, build trust faster and turn their story into SALES on autopilot.

>>CONNECT WITH MARIANA<<

http://instagram.com/brandmagnetic

http://brandmagnetic.com

Grab her Ultimate Cheat Sheet For How To Create A Brand Story That Converts

>>Your Next Steps<<


>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

  • Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
  • Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
  • Screenshotting and sharing it with us on Instagram

--------------------------

Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts.

  continue reading

126 episodes

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