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Is Your Visibility Strategic? This Scorecard Will Tell You [Vanity Metrics Detox Part 2]
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In part two of the Vanity Metrics Detox series, we're breaking up with one of the most misleading habits in entrepreneurship: measuring likes instead of leads.
Let’s be honest — those heart reactions on social might give you a little dopamine hit, but they’re not paying your bills, friend.
I’m walking you through the strategy I personally use to make sure that every bit of visibility I create is intentional, trackable, and moving my business forward — especially when time is tight (hello, all the days your kids don’t actually go to school). You’ll hear exactly how I track my ROI, what I did during one 90-day sprint, and why this led to the creation of my new AI-powered tool, Valerie the Visibility Auditor.
You don't need to be everywhere. You just need to be effective.
In this episode, we’ll unpack:
- Why tracking is the antidote to performative visibility
- How I ran a 90-day experiment during a chaotic summer and turned it into a full-blown system
- What actually counts as visibility that leads to clients
- The simplest tool I used (that only cost $1) and how it changed everything
- What I discovered after two years of tracking every visibility move
- The real reason marketing burnout happens (and how to stop it)
- How my new AI tool Valerie will audit and score your visibility actions weekly
Resources Mentioned:
- DM “Valerie” on Instagram to get on the waitlist for Valerie the Visibility Auditor - my newest AI tool
- https://www.instagram.com/ksco_kelly
>>Your Next Steps:
Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call
Let’s work together: https://ksco.ca/
Get visible without social media
Connect on Instagram
>>Thanks for Listening!
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