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Content provided by John Lee Dumas and John Lee Dumas of EOFire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Lee Dumas and John Lee Dumas of EOFire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Stories That Sell: How to Create the Stories People Actually Buy Into with Greg Logan
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Greg Logan is a world expert on brand storytelling. An award-winning writer in advertising, film and TV, he helps the biggest brands on the planet emotionally connect with their audience.
Top 3 Value Bombs
1. The most powerful tool to grow your business isn’t a new product, it’s a better story.
2. Your brand is not the hero, your customer is. Your role is to be their guide.
3. The formula that drives Hollywood hits can drive brand success when adapted for business storytelling.
Take the free storytelling assessment at Greg’s website - Story Telling Quiz
Sponsors
ThriveTime Show - Attend the world’s highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump’s son, Eric Trump, at ThrivetimeShow.com/eofire.
Airbnb - Your home might be worth more than you think. Find out how much at Airbnb.com/host.
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Greg Logan is a world expert on brand storytelling. An award-winning writer in advertising, film and TV, he helps the biggest brands on the planet emotionally connect with their audience.
Top 3 Value Bombs
1. The most powerful tool to grow your business isn’t a new product, it’s a better story.
2. Your brand is not the hero, your customer is. Your role is to be their guide.
3. The formula that drives Hollywood hits can drive brand success when adapted for business storytelling.
Take the free storytelling assessment at Greg’s website - Story Telling Quiz
Sponsors
ThriveTime Show - Attend the world’s highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump’s son, Eric Trump, at ThrivetimeShow.com/eofire.
Airbnb - Your home might be worth more than you think. Find out how much at Airbnb.com/host.
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Similar to Entrepreneurs on Fire
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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continue reading
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continue reading
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