346 - Andrea Lisbona, Touchland: Secrets Behind The Brand That Sold For $700M

Entreprenista

“I think one of the parts that is very exciting is that by sharing your knowledge, you empower other people to follow their dreams. Being an entrepreneur is not only following your journey, but also giving back.”

This week on the Entreprenista Podcast, we revisit a conversation between Stephanie, Courtney and Andrea Lisbona. When Andrea launched Touchland in 2010, hand sanitizer was a sticky, smelly afterthought until she reimagined it as a skincare experience. Fast-forward to 2020: her vegan, cruelty-free brand exploded with 2000% growth overnight. But the real story? The decade of grit, supply chain battles, and investor gut-checks that came before.

Andrea’s story isn’t just about building a business, it’s about rewiring your brain for resilience. She shares how her worst days as a woman founder (container accidents, investor rejections, sleepless negotiation marathons) became her fuel.

You’ll hear how she broke every "rule" from spending five years in the trenches as a distributor before launching her own product, to refusing "easy money" from misaligned investors, and why trusting her gut was her ultimate advantage.

What we talked about:

How did Touchland come to be? [3:10]

Andrea’s Tips for Raising Money for Your Business [8:05]

Touchland’s Biggest Challenges and its Future [17:50]

Dealing with Surprises when Running a Business [28:40]

Touchland’s Favorite Business Tools [36:30]

Connect with Andrea:

Touchland’s Website

LinkedIn

@andrealisbona on Instagram

@andrealisbona on X/Twitter

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