Founder of UGG | Brian Smith

EO 360°: A podcast by the Entrepreneurs’ Organization

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Brian Smith is the founder of UGG, the world-renowned brand known for their boots and other footwear. Having left his corporate career in Australia in the 1970s for sunny California, Brian was inspired by the local surf scene. Brian came up with the idea of UGG after noticing that local surfers didn’t wear sheepskin boots like Australians did after cold morning surf sessions. The early days of UGG consisted of door-to-door sales, pop-up shops, and simple word of mouth marketing. Things quickly snowballed and within a decade, Hollywood figures took notice and started wearing UGG brand products for the entire world to see. Having partnered with Deckers Brands in 1995, Brian has taken UGG from a small brand sold from the back of his van into a billion dollar brand that is known the world over. Listen in!

Links:

UGG: https://www.ugg.com/

Brian Smith: https://briansmithspeaker.com/

130 episodes

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