Who Do You Need to Become?

Epic Entrepreneurs

What if the question wasn't "What skills do I have?" but rather "Who do I need to become?" This transformative mindset shift forms the foundation of our enlightening conversation with Jason De Los Santos, founder of Pixelated Stories, who shares how this approach has fueled his entrepreneurial journey.
Jason reveals how he transformed from a self-described "recovering introvert" into a successful marketing entrepreneur by reframing his natural curiosity as a superpower rather than a limitation. "I used to think that was seen negatively," he explains, "and so I just turned that sort of negative thing into what now is something that helps me in my day-to-day life and job." This authenticity allows him to connect deeply with local business clients who need help telling their stories and finding their ideal customers.
The conversation tackles common entrepreneurial misconceptions, with Jason offering a refreshingly practical approach to growth: "Instead of trying to figure out everything at once, it's just trying to figure out what's the next problem that I need to solve." This problem-solving mindset extends to his marketing advice for overwhelmed business owners. Rather than attempting to master every platform simultaneously, Jason recommends choosing one channel aligned with your natural abilities and committing to consistency over time.
Perhaps most powerfully, Jason reminds us that "education is just entertainment if it's not applied." In a world where virtually all information is at our fingertips, the differentiator is taking action. As he puts it, "Somebody has to be an expert in a field or in an area, and so why not you?" Whether you're looking to grow your business, overcome perceived limitations, or simply become more effective in your entrepreneurial journey, this conversation offers practical wisdom and inspiring perspectives to fuel your next steps.

Thanks for Listening. You may contact me at https://billgilliland.actioncoach.com/
All the best!
Bill

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All the best!

Bill

Chapters

1. Who Do You Need to Become? (00:00:00)

2. Welcome to Epic Entrepreneurs (00:01:10)

3. Jason's Pixelated Stories Journey (00:03:46)

4. Lessons in Business Growth (00:08:07)

5. From Introvert to Business Leader (00:12:26)

6. Balancing Work and Family Life (00:17:52)

7. BEPIC Qualities of Entrepreneurship (00:21:34)

8. Marketing Advice for Small Businesses (00:24:51)