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LIFTS Episode 59 - From Elite Athletes to Everyday Users: Troy Taylor's Vision for Accessible Strength Training
Manage episode 466855088 series 1936621
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Troy Taylor, VP of Performance Innovation at Tonal.
This LIFTS episode covers:
- Tonal's State of Strength Report findings.
- Appeal to older adults in strength training.
- Tonal's business strategy and market position.
- Potential integration with traditional gyms.
- Addressing common strength training challenges.
- Effective strength training methods.
- Insights from the Tonal Training Lab.
To learn more about Tonal, click here:
======================================================
Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at [email protected] for advertising opportunities.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
00:00 Intro
03:56 Troy Taylor’s Background and Tonal’s Strength Training Report
09:58 Tonal’s Business Strategy and Market Position
16:27 Active Aging and Community in Fitness
21:29 Merging Home Fitness with Brick-and-Mortar Gyms
24:30 Challenges and Opportunities in Strength Training
28:59 Effective Strength Training Strategies
421 episodes
Manage episode 466855088 series 1936621
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Troy Taylor, VP of Performance Innovation at Tonal.
This LIFTS episode covers:
- Tonal's State of Strength Report findings.
- Appeal to older adults in strength training.
- Tonal's business strategy and market position.
- Potential integration with traditional gyms.
- Addressing common strength training challenges.
- Effective strength training methods.
- Insights from the Tonal Training Lab.
To learn more about Tonal, click here:
======================================================
Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at [email protected] for advertising opportunities.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
00:00 Intro
03:56 Troy Taylor’s Background and Tonal’s Strength Training Report
09:58 Tonal’s Business Strategy and Market Position
16:27 Active Aging and Community in Fitness
21:29 Merging Home Fitness with Brick-and-Mortar Gyms
24:30 Challenges and Opportunities in Strength Training
28:59 Effective Strength Training Strategies
421 episodes
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