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LIFTS Episode 59 - From Elite Athletes to Everyday Users: Troy Taylor's Vision for Accessible Strength Training

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Manage episode 466855088 series 1936621
Content provided by Scott Averette and Matthew Januszek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Averette and Matthew Januszek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Troy Taylor, VP of Performance Innovation at Tonal.

This LIFTS episode covers:

  • Tonal's State of Strength Report findings.
  • Appeal to older adults in strength training.
  • Tonal's business strategy and market position.
  • Potential integration with traditional gyms.
  • Addressing common strength training challenges.
  • Effective strength training methods.
  • Insights from the Tonal Training Lab.

To learn more about Tonal, click here:

https://www.tonal.com/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

00:00 Intro

03:56 Troy Taylor’s Background and Tonal’s Strength Training Report

09:58 Tonal’s Business Strategy and Market Position

16:27 Active Aging and Community in Fitness

21:29 Merging Home Fitness with Brick-and-Mortar Gyms

24:30 Challenges and Opportunities in Strength Training

28:59 Effective Strength Training Strategies

  continue reading

421 episodes

Artwork
iconShare
 
Manage episode 466855088 series 1936621
Content provided by Scott Averette and Matthew Januszek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Averette and Matthew Januszek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Troy Taylor, VP of Performance Innovation at Tonal.

This LIFTS episode covers:

  • Tonal's State of Strength Report findings.
  • Appeal to older adults in strength training.
  • Tonal's business strategy and market position.
  • Potential integration with traditional gyms.
  • Addressing common strength training challenges.
  • Effective strength training methods.
  • Insights from the Tonal Training Lab.

To learn more about Tonal, click here:

https://www.tonal.com/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

00:00 Intro

03:56 Troy Taylor’s Background and Tonal’s Strength Training Report

09:58 Tonal’s Business Strategy and Market Position

16:27 Active Aging and Community in Fitness

21:29 Merging Home Fitness with Brick-and-Mortar Gyms

24:30 Challenges and Opportunities in Strength Training

28:59 Effective Strength Training Strategies

  continue reading

421 episodes

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