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LIFTS Episode 69 - Future Fitness: Tech Meets Wellness at EHFF 2025

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Manage episode 477956234 series 1936621
Content provided by Scott Averette and Matthew Januszek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Averette and Matthew Januszek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.

In part 1 of this LIFTS episode, Matthew and Mo are joined by:

  • Herman Rutgers, Ambassador at EuropeActive
  • Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland
  • Elaine Jobson, CEO and MD of Jetts Australia
  • Conor O'Loughlin, Chief Revenue Officer of ABC Fitness
  • Mike Escobedo, Chief Customer Officer, ABC Fitness

This episode covers:

  • European fitness market growth and trends, highlighting mergers, acquisitions, and membership increases.
  • Consumer behaviour shifts towards hybrid fitness, mental health awareness, and holistic wellness approaches.
  • Deloitte's comprehensive market report revealing key performance indicators and industry insights.
  • Impact of emerging technologies and personalization in fitness experiences.
  • International market expansion strategies and challenges for fitness brands.
  • Future fitness trends focusing on Gen Z and Gen Alpha expectations, technology integration, and comprehensive health solutions.

To learn more about EHFF, click here:

https://www.europeactive.eu/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US)

https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

00:00 Intro

02:40 Consumer Behaviour and Mental Health

05:33 Deloitte's European Market Report

08:43 Key KPIs and Market Expansion

13:02 Consumer Fragmentation and Market Opportunities

19:01 Supply Side Fragmentation and Innovation

24:24 Jetts Fitness Market Strategy

31:40 Challenges and Opportunities in Franchising

35:41 Member Experience and Future Trends

39:08 ABC Fitness's International Expansion

  continue reading

421 episodes

Artwork
iconShare
 
Manage episode 477956234 series 1936621
Content provided by Scott Averette and Matthew Januszek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Averette and Matthew Januszek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.

In part 1 of this LIFTS episode, Matthew and Mo are joined by:

  • Herman Rutgers, Ambassador at EuropeActive
  • Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland
  • Elaine Jobson, CEO and MD of Jetts Australia
  • Conor O'Loughlin, Chief Revenue Officer of ABC Fitness
  • Mike Escobedo, Chief Customer Officer, ABC Fitness

This episode covers:

  • European fitness market growth and trends, highlighting mergers, acquisitions, and membership increases.
  • Consumer behaviour shifts towards hybrid fitness, mental health awareness, and holistic wellness approaches.
  • Deloitte's comprehensive market report revealing key performance indicators and industry insights.
  • Impact of emerging technologies and personalization in fitness experiences.
  • International market expansion strategies and challenges for fitness brands.
  • Future fitness trends focusing on Gen Z and Gen Alpha expectations, technology integration, and comprehensive health solutions.

To learn more about EHFF, click here:

https://www.europeactive.eu/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US)

https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

00:00 Intro

02:40 Consumer Behaviour and Mental Health

05:33 Deloitte's European Market Report

08:43 Key KPIs and Market Expansion

13:02 Consumer Fragmentation and Market Opportunities

19:01 Supply Side Fragmentation and Innovation

24:24 Jetts Fitness Market Strategy

31:40 Challenges and Opportunities in Franchising

35:41 Member Experience and Future Trends

39:08 ABC Fitness's International Expansion

  continue reading

421 episodes

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