Artwork

Content provided by Wendy de Knoop and Matthew Januszek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wendy de Knoop and Matthew Januszek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

LIFTS Episode 78 - Wearables, Subscriptions & Data: A Deep Dive with Ben Foster

49:16
 
Share
 

Manage episode 490147661 series 1936621
Content provided by Wendy de Knoop and Matthew Januszek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wendy de Knoop and Matthew Januszek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. This week, Matthew and Mohammed are joined by product strategy expert Ben Foster, former Chief Product Officer at Whoop. Together, they unpack the latest controversies in wearable tech, including Whoop 5.0’s backlash, fitness subscription models, and what it really means to build customer-centric products in the AI era. They also touch on celebrity-brand partnerships, data overload in fitness apps, and what the future of health optimization looks like. A must-listen for anyone building in fitness tech or navigating today’s quantified world.

👉 Learn more about Ben Foster: https://www.linkedin.com/in/benfoster/

Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities.

Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness

🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue

Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

00:00 – Intro + Today's Topics

02:00 – Mohammed’s Workout Program Update

05:29 – Introducing Ben Foster

08:35 – Whoop 5.0 Controversy

13:00 – Reddit vs. Reality

18:30 – Subscription Models Explained

25:40 – Customer ROI & Business Value

27:29 – Mayweather Gyms & Celebrity Brand Risks

31:16 – Authenticity in Fitness Brands

34:27 – Weighted Vests & Equinox Collab

38:18 – Data Overload vs. Personalization

43:51 – Future of Data: One Metric to Rule Them All?

47:00 – Final Thoughts on AI & the Digital Twin

48:56 – Outro

  continue reading

425 episodes

Artwork
iconShare
 
Manage episode 490147661 series 1936621
Content provided by Wendy de Knoop and Matthew Januszek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wendy de Knoop and Matthew Januszek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. This week, Matthew and Mohammed are joined by product strategy expert Ben Foster, former Chief Product Officer at Whoop. Together, they unpack the latest controversies in wearable tech, including Whoop 5.0’s backlash, fitness subscription models, and what it really means to build customer-centric products in the AI era. They also touch on celebrity-brand partnerships, data overload in fitness apps, and what the future of health optimization looks like. A must-listen for anyone building in fitness tech or navigating today’s quantified world.

👉 Learn more about Ben Foster: https://www.linkedin.com/in/benfoster/

Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities.

Subscribe on YouTube and turn on notifications so you never miss a new video: https://www.youtube.com/user/EscapeFitness

🛒 Shop gym equipment: https://escapefitness.com/shop 📘 View our full catalog: US – https://escapefitness.com/support/catalog UK – https://escapefitness.com/support/catalogue

Follow Escape Fitness on social media: Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

00:00 – Intro + Today's Topics

02:00 – Mohammed’s Workout Program Update

05:29 – Introducing Ben Foster

08:35 – Whoop 5.0 Controversy

13:00 – Reddit vs. Reality

18:30 – Subscription Models Explained

25:40 – Customer ROI & Business Value

27:29 – Mayweather Gyms & Celebrity Brand Risks

31:16 – Authenticity in Fitness Brands

34:27 – Weighted Vests & Equinox Collab

38:18 – Data Overload vs. Personalization

43:51 – Future of Data: One Metric to Rule Them All?

47:00 – Final Thoughts on AI & the Digital Twin

48:56 – Outro

  continue reading

425 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play