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LIFTS Episode 56 - From Boutique Gyms to Social Sports | 2024 ClassPass Look Back Report with Kinsey Livingston

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Manage episode 461871133 series 2796728
Content provided by Scott Averette and Matthew Januszek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Averette and Matthew Januszek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Kinsey Livingston, VP of Sales at Mindbody and ClassPass.

This LIFTS episode covers:

  • Overview of the ClassPass annual report and its importance in understanding fitness industry trends.
  • The merger between ClassPass and Mindbody, including the acquisition and service integration.
  • Rise of Pilates as the top workout, with an 84% increase over the previous year.
  • Growth of low-impact training and holistic wellness experiences.
  • Influence of social media on making fitness more accessible.
  • Shift in ClassPass demographics towards older age groups.
  • Tuesday as the busiest day for fitness reservations.
  • Significant increase in body scan bookings and the growing interest in personalized fitness data.
  • Emergence of community-centered activities like soccer, volleyball, and paddleboarding on the ClassPass platform.
  • Future trends in fitness and wellness for 2025.

To view the report, click here:

https://classpass.com/blog/2024-classpass-look-back-report/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

02:04 ClassPass and Mindbody Merger

03:51 Overview of the ClassPass Report

05:46 Growth of Pilates and Low Impact Training

08:20 Influence of social media and Lifestyle Shifts

11:42 Popularity of Weekdays and Weekends

15:52 Body Scans and Personalized Data

18:25 Community-Centered Activities and Future Trends

  continue reading

422 episodes

Artwork
iconShare
 
Manage episode 461871133 series 2796728
Content provided by Scott Averette and Matthew Januszek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Averette and Matthew Januszek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Kinsey Livingston, VP of Sales at Mindbody and ClassPass.

This LIFTS episode covers:

  • Overview of the ClassPass annual report and its importance in understanding fitness industry trends.
  • The merger between ClassPass and Mindbody, including the acquisition and service integration.
  • Rise of Pilates as the top workout, with an 84% increase over the previous year.
  • Growth of low-impact training and holistic wellness experiences.
  • Influence of social media on making fitness more accessible.
  • Shift in ClassPass demographics towards older age groups.
  • Tuesday as the busiest day for fitness reservations.
  • Significant increase in body scan bookings and the growing interest in personalized fitness data.
  • Emergence of community-centered activities like soccer, volleyball, and paddleboarding on the ClassPass platform.
  • Future trends in fitness and wellness for 2025.

To view the report, click here:

https://classpass.com/blog/2024-classpass-look-back-report/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

0:00 Intro

02:04 ClassPass and Mindbody Merger

03:51 Overview of the ClassPass Report

05:46 Growth of Pilates and Low Impact Training

08:20 Influence of social media and Lifestyle Shifts

11:42 Popularity of Weekdays and Weekends

15:52 Body Scans and Personalized Data

18:25 Community-Centered Activities and Future Trends

  continue reading

422 episodes

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