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LIFTS Episode 64 - MIORA by Life Time: The Future of Longevity & Peak Performance | PerformX 2025 with Jeff Zwiefel

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Manage episode 471613960 series 2796728
Content provided by Scott Averette and Matthew Januszek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Averette and Matthew Januszek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.

In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time.

This episode covers:

  • Longevity and healthspan focus.
  • Consumer empowerment in health.
  • Evolution of personal trainer roles.
  • Lifetime's "healthy way of life" concept.
  • MIORA: Lifetime's longevity program.
  • Challenges in implementing longevity services.
  • Democratizing recovery across market segments.
  • Premium pricing for value-added services.
  • Scaling and staffing recovery services.

To learn more about Life Time, click here:

https://www.lifetime.life/

To learn more about PerformX Live, click here:

https://performx-live.com/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

00:00 Intro

04:56 Consumer and Business Perspectives on Longevity

07:02 Consumer Empowerment and Personalisation

10:11 Role of Personal Trainers in Longevity

11:55 Lifetime’s Evolution and Philosophy

17:10 Lifetime’s Longevity and Performance Program

21:06 Challenges and Learnings in Longevity Programs

24:02 Democratizing Longevity and Recovery

32:22 Managing Membership Prices and Value Addition

37:51 Staffing and Scaling Recovery and Rejuvenation Services

  continue reading

421 episodes

Artwork
iconShare
 
Manage episode 471613960 series 2796728
Content provided by Scott Averette and Matthew Januszek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Averette and Matthew Januszek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.

Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.

In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time.

This episode covers:

  • Longevity and healthspan focus.
  • Consumer empowerment in health.
  • Evolution of personal trainer roles.
  • Lifetime's "healthy way of life" concept.
  • MIORA: Lifetime's longevity program.
  • Challenges in implementing longevity services.
  • Democratizing recovery across market segments.
  • Premium pricing for value-added services.
  • Scaling and staffing recovery services.

To learn more about Life Time, click here:

https://www.lifetime.life/

To learn more about PerformX Live, click here:

https://performx-live.com/

======================================================

Support fitness industry news by sponsoring future LIFTS episodes.

Contact us at [email protected] for advertising opportunities.

Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/

00:00 Intro

04:56 Consumer and Business Perspectives on Longevity

07:02 Consumer Empowerment and Personalisation

10:11 Role of Personal Trainers in Longevity

11:55 Lifetime’s Evolution and Philosophy

17:10 Lifetime’s Longevity and Performance Program

21:06 Challenges and Learnings in Longevity Programs

24:02 Democratizing Longevity and Recovery

32:22 Managing Membership Prices and Value Addition

37:51 Staffing and Scaling Recovery and Rejuvenation Services

  continue reading

421 episodes

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