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We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary (InnSæi: The Power of Intuition), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…
Content provided by VBE Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VBE Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This podcast explores a framework for fostering ethical innovation in technology. Covering topics from Artificial Intelligence (AI) to User Experience (UX), it highlights the ethical challenges associated with technological advancements and introduces Value-Based Engineering as a systematic approach to address these issues. Value-based Engineering (VBE) is standardized in ISO/IEC/IEEE 24748-7000 Model Process for Addressing Ethical Concerns During System Design. It is a highly practical, tested and certifiable approach to human-centered engineering. It makes organizations aware of the human and social challenges but also supreme innovation opportunities inherent in their IT systems. It is a successor of Value Sensitive Design and provides tangible substance to those who commit to Corporate Digital Responsibility (CDR). VBE provides a structured and transparent way to translate value principles into IT system requirements ensuring that product management and technical units collaborate towards stakeholder value, minimal risk and legal compliance.
Content provided by VBE Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VBE Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This podcast explores a framework for fostering ethical innovation in technology. Covering topics from Artificial Intelligence (AI) to User Experience (UX), it highlights the ethical challenges associated with technological advancements and introduces Value-Based Engineering as a systematic approach to address these issues. Value-based Engineering (VBE) is standardized in ISO/IEC/IEEE 24748-7000 Model Process for Addressing Ethical Concerns During System Design. It is a highly practical, tested and certifiable approach to human-centered engineering. It makes organizations aware of the human and social challenges but also supreme innovation opportunities inherent in their IT systems. It is a successor of Value Sensitive Design and provides tangible substance to those who commit to Corporate Digital Responsibility (CDR). VBE provides a structured and transparent way to translate value principles into IT system requirements ensuring that product management and technical units collaborate towards stakeholder value, minimal risk and legal compliance.
Host Joshua Roe, is joined by Mario Tokarz to discuss how systems and standards can improve the ethical design of technology innovation. Mario describes how he got into Value Based Engineering as it offered a more substantial way to integrate ethics into engineering design. He also discusses the ethical problems raised when designing and testing autonomous vehicles. The significance of the standard ISO/IEC/IEEE 24748-7000 in comparison to other standards is also discussed.…
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Ethical Tech Innovation: A Value-Based Engineering Podcast
In this episode of Ethical Tech Innovation , host Joshua Roe is joined by Professor Sarah Spiekermann-Hoff and Mario Tokarz, co-founders of the VBE Academy, to explore value-based engineering (VBE). Sarah and Mario provide examples of how VBE can be applied in various contexts, including AI systems, to ensure that technology serves the greater good.…
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