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How to Innovate in OTC through Sustainability and Digitalisation
Manage episode 323546470 series 1161382
Content provided by Euromonitor International. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Euromonitor International or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Manage episode 323546470 series 1161382
Content provided by Euromonitor International. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Euromonitor International or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The marketplace in OTC drugs is going through a period of acute change, as formulators and marketers increasingly must consider factors like sustainability and digitalisation in product design and brand outreach and development. In this podcast, Stella Vatcheva and Matthew Oster discuss prominent approaches from category adjacencies in consumer goods and answer the question- How can the OTC industry incorporate these innovations moving forward?
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