VC | E481 | Etienne on Intuition, Going Deep on Consumer, and What Founders Can Learn from Pro Athletes

EUVC

In this episode, Andreas Munk Holm sits down with Etienne, co-founder and GP at Intuition—a new €10M fund focused on pre-seed and seed investments in consumer, prosumer, and B2B2C startups across Europe and the US. From chasing the NBA dream to raising a fund for overlooked sectors, Etienne shares the founder's journey behind the fund, his obsession with AI-native products, and why consumer investing needs a new generation of believers.
Here’s what’s covered:

• 02:20 From Pro Basketball to Founding Intuition
• 05:11 Discipline, Resilience & Pain Tolerance: The Athlete’s Edge
• 08:30 Why Obsession Beats Talent Every Time
• 13:13 Recalibrating After Burnout: Life Beyond the Grind
• 19:13 Why Building a Fund Is Just Another Startup
• 24:41 Building a Portfolio to Survive Volatility
• 36:46 The Return of the Capital-Efficient, Profitable Company
• 41:14 Why Intuition Plans to Stay Small (on Purpose)
• 46:00 Create Like a God, Connect Like a Human: The New Founder Paradigm
• 50:11 Multitask or Die: Surviving in the Agentic Age of AI