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Unlocking the secrets of neuroscience in event design

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Manage episode 492398620 series 2361402
Content provided by Event Industry News. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Event Industry News or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Event strategist and consultant at ElectraLime Marketing, a company she founded in 2009, Lisa Schulteis is also a director of the North West Event Show.

Coming to the sector from working as a neuropsychology technician isn’t the most traditional route, but using those skills to analyse show content for optimal brain function, unlocking the secrets of neuroscience in event design, has proved to be an extraordinary asset.

This episode sees Lisa reunited with host Adam Parry, who she has worked with at Event Tech Live and Event Sustainability Live, discussing attention spans and how organisers can get people back in the groove.

Across a fascinating 40 minutes, Lisa and Adam look at ‘pattern interrupts’, combating the scrolling impulse, gamification, energising audiences after breaks/lunches, and memory mapping. Listen out for examples of events getting it right on one hand, and bad choices, such as over-stimulation, on the other. It’s all here…

To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.

  continue reading

361 episodes

Artwork
iconShare
 
Manage episode 492398620 series 2361402
Content provided by Event Industry News. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Event Industry News or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Event strategist and consultant at ElectraLime Marketing, a company she founded in 2009, Lisa Schulteis is also a director of the North West Event Show.

Coming to the sector from working as a neuropsychology technician isn’t the most traditional route, but using those skills to analyse show content for optimal brain function, unlocking the secrets of neuroscience in event design, has proved to be an extraordinary asset.

This episode sees Lisa reunited with host Adam Parry, who she has worked with at Event Tech Live and Event Sustainability Live, discussing attention spans and how organisers can get people back in the groove.

Across a fascinating 40 minutes, Lisa and Adam look at ‘pattern interrupts’, combating the scrolling impulse, gamification, energising audiences after breaks/lunches, and memory mapping. Listen out for examples of events getting it right on one hand, and bad choices, such as over-stimulation, on the other. It’s all here…

To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.

  continue reading

361 episodes

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