Rob Statham & Jake Smith: Behind the Pit Wall - F1 And The Power Of Experiential Marketing

EventNewsDXB

Rob Statham & Jake Smith: Behind the Pit Wall - F1 And The Power Of Experiential Marketing

🚦 This week, we’re going full throttle into the world of Formula One with Rob Statham and Jake Smith from The Events House, the creative minds behind some of the most memorable fan zone activations on the global F1 calendar.

From setting up Giant Jenga at local events to building 4D cinemas for Aramco in Bahrain and Saudi Arabia, their journey is a masterclass in how experiential marketing has become a critical player in the modern brand playbook.

🎧 Hear how these large-scale activations come together, why race days in the region are more social phenomenon than sport and how brands are shifting focus from digital noise to real-world, high-impact experiences.

Whether you're in events, marketing, motorsport - or just love a good hustle story - this episode is for you.

Production Credits:

Presented by: Ian Carless
Studio Engineer & Editor: Roy D'Monte
Executive Producers: Ian Carless & Joe Morrison
Produced by: EventNewsDXB & W4 Podcast Studio

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Chapters

1. Rob Statham & Jake Smith: Behind the Pit Wall - F1 And The Power Of Experiential Marketing (00:00:00)

2. The Events House Story and Background (00:01:22)

3. F1 Experiential Activations in the Middle East (00:05:06)

4. Rise of Experiential Marketing in Motorsport (00:07:00)

5. The Creative Direction Process (00:11:33)

6. Working with Aramco and Middle East Challenges (00:16:10)

7. Event Quality and F1 Logistics Insights (00:27:52)

8. Future of F1 Experiential Marketing (00:30:32)