Breaking Norms in Pharma: Innovating for Better Patient Access

Everybody Hates Pharma

Welcome to episode 14 of Pharma Sales and Tech Podcast by Platforce! Join us as Stefan interviews Ahmed Kadous, CEO of Pharma Marts, on disrupting the pharma industry and leveraging technology for better patient access. 🎧🚀

Episode Highlights:

• Ahmed Kadous, CEO and founder of Pharma Marts, discusses the challenges faced by the pharma industry in adopting technology and how Pharma Marts aims to improve patient access to medications by addressing inefficiencies in the pharmaceutical supply chain.
• The importance of delivering the right value to customers, especially through partnerships and financing, is highlighted, as Pharma Marts caters to various customers, tailoring offerings accordingly.
• Ahmed's experience in big pharma companies emphasizes the need for co-founders to have knowledge about all aspects of the business, including legal, financial, and hiring.
• Pharma Marts leverages data and AI to improve customer experience, using tools like Elasticsearch and market monitoring to provide data insights to big pharma companies.
• The go-to-market strategy involves a mix of online and offline approaches, with a focus on strategic alliances and partnerships to access a broader customer base.
• Networking and leveraging investor networks are essential for gaining access to decision-makers in the industry.

Key Takeaways:

1. Listen to customers and conduct thorough research before starting a startup.
2. Select the right investors who can provide valuable partnerships and networks beyond financial support.
3. Face-to-face interactions remain crucial in the pharmaceutical industry, especially in Africa, to build trust and address regulatory concerns.
4. The acceptance of digital solutions in Africa has accelerated due to the COVID-19 pandemic.
5. Utilize data and analytics to create targeted customer funnels and optimize conversion and retention strategies.
6. Explore potential applications of AI and machine learning to enhance the platform in the future.

Conclusion:
In this episode, Ahmed Kadous shares valuable insights into the challenges and strategies involved in disrupting the pharma industry. Pharma Marts is breaking norms by providing innovative solutions that align with customers' existing behaviors and processes. The company's focus on partnerships, data-driven customer experiences, and strategic market expansion sets them apart in the industry.

Tune in now and discover the secrets to driving success through data-driven omnichannel engagement in the dynamic world of pharmaceutical sales!

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