The Rise of McDonald's Pizza

Everything 80s

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The 1980s was a changing time not only for McDonald's but for the entire fast food industry. Competition had become cutthroat--and that was just for burgers.

But now, the Pizza industry, led by the big three; Pizza Hut, Dominoes, and Little Cesasers, has grown at an astonishing rate.

McDonald's had found success with a few new items, but one new burger turned out to be a pretty big flop. They needed something to get back on track, improve their night-time dining, and maybe divert some of that traffic away from the Big Three and back to the Golden Arches.

Maybe they could beat Big Pizza at their own game. This set the stage for McDonald's pizza; a huge swing in the late 80s that has origins going back to 1986. But "McPizza" wasn't the success McDonald's had hoped for. This is the story of the rise and fall of McDonald's pizza.

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