394. Lead Sources 101: What Coworking Operators Need to Know About Brokers, Marketplaces, and More

Everything Coworking

Your sales funnel can only work if you know where your leads are coming from — and how to make the most of each source.

But for many operators, coworking marketplaces, lead gen partners, and even Google Business Profiles feel like a confusing alphabet soup of options. In this episode, I break down the four core lead source categories, demystify the biggest marketplace players, and help you prioritize what’s worth your time (and what isn’t).

We cover:

• The four main types of coworking lead sources: organic traffic, member referrals, brokers, and marketplaces

• What platforms like Deskpass, LiquidSpace, Gable, and Peerspace actually do — and who they’re best for

• Why your Google Business Profile may be your most valuable (and underutilized) lead source

• The truth about Flexspace.ai, how it works, and how it’s not a lead gen platform

• How to track your lead sources effectively and decide which platforms deserve your attention

If you’ve ever wondered whether marketplaces are worth it or how to build a lead strategy that actually converts — this episode is your roadmap.

Resources Mentioned in this Episode:

Syncaroo

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

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