When brands merge

Everything is brand

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This week we talk about what a merger or acquisition can mean for a brand. Recently, there have been multiple mergers and acquisitions in different industries. Some of the most recent examples are:

Microsoft and Activision/Blizzard
Merck and Acceleron
Intuit and Mailchimp

Even some older ones - like Disney + Marvel - are still having an impact on their brands.
What does this “coming together” mean to the involved brands? Does it affect their equity and reputation? Does the big brand usually absorb the smaller one? Or is it better to keep the acquired brand as it's always been?
Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca
This episode was recorded on February 4th, 2022.

71 episodes

#MBA #Business #Marketing #Zync #Brand #Brand Management